Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill

Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003

Aspects of Advtising & Promotion

Exhibit 22-7 Aber-crombie & Fitch's catalogs have been criticized over the use of sex and nudity

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Radio Advertising

When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. These are the standard and accepted advertising forms of getting orders by mail.

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