Pre/post brand awareness change

On-shelf visibility

Pick-up power

Correct brand recall



Information completeness

Brand appropriateness

Brand associations

Competitor associations

Purchase consideration

Inclination to take desired action

Communication diagnostics

Demographic drivers

Was this article helpful?

0 0
Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

Get My Free Ebook

Post a comment