Info

in some time periods. Spot advertising is also considerably cheaper on most cable stations, while local cable is the most affordable television advertising vehicle available. This makes TV a much more viable media option for smaller advertisers with limited budgets and those interested in targeting their commercials to a well-defined target audience. Also,

Exhibit 11-5 New York Interconnect promotes its targeting potential to advertisers

Exhibit 11-6 CNBC has become the leader in business news and has a very affluent viewing audience

IMC PERSPECTIVE ll-3

Was this article helpful?

0 0
Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

Get My Free Ebook


Post a comment