Info
Costs of promotion activities are budgeted
Figure 7-13 Top-down versus bottom-up approaches to budget setting
Total promotion budget is approved by top management
Figure 7-13 Top-down versus bottom-up approaches to budget setting
Belch: Advertising and IV. Objectives and 7. Establishing Objectives © The McGraw-Hill
Promotion, Sixth Edition Budgeting for Integrated and Budgeting for the Companies, 2003
Marketing Promotional Program Communications Programs
Was this article helpful?
Salehoo Secrets and Tips
As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.
Post a comment