Info

Costs of promotion activities are budgeted

Figure 7-13 Top-down versus bottom-up approaches to budget setting

Total promotion budget is approved by top management

Figure 7-13 Top-down versus bottom-up approaches to budget setting

Belch: Advertising and IV. Objectives and 7. Establishing Objectives © The McGraw-Hill

Promotion, Sixth Edition Budgeting for Integrated and Budgeting for the Companies, 2003

Marketing Promotional Program Communications Programs

Was this article helpful?

0 0
Direct Mail Secrets Exposed

Direct Mail Secrets Exposed

This audio and guide will help you know everything about How To Profit Wildly In The Direct Mail Industry.

Get My Free Ebook


Post a comment