Another rapidly growing medium is in-flight advertising. As the number of flying passengers increases, so too does the attractiveness of this medium. In-flight advertising includes three forms:
• In-flight magazines. Free magazines (like the one shown in Exhibit 13-13) published by the airlines are offered on almost every plane in the air. United Airlines
Exhibit 13-13 In-flight magazines are available on most carriers
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.