Another rapidly growing medium is in-flight advertising. As the number of flying passengers increases, so too does the attractiveness of this medium. In-flight advertising includes three forms:
• In-flight magazines. Free magazines (like the one shown in Exhibit 13-13) published by the airlines are offered on almost every plane in the air. United Airlines
Exhibit 13-13 In-flight magazines are available on most carriers
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This sweet little campaign raked in 161 subscribers and 1350 in revenue, all for less than 25! Wanna know my secret? I want to level with you right here, right now. I'm really super lazy! No, seriously! I don't like putting out more effort than I absolutely have to! I've been just getting by for most of my life and in all honesty, it hasn't got me anywhere until recently. Very, very recently.