InFlight Advertising

Another rapidly growing medium is in-flight advertising. As the number of flying passengers increases, so too does the attractiveness of this medium. In-flight advertising includes three forms:

• In-flight magazines. Free magazines (like the one shown in Exhibit 13-13) published by the airlines are offered on almost every plane in the air. United Airlines

Exhibit 13-13 In-flight magazines are available on most carriers

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