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Captivate Network, 327 Capulsky, Jonathan R., 795 Car & Driver, 580 Carat Interactive, 495 Caraviello, David, 810 Carlisle, Kate, 812 Carl's Jr., 175 Carlson, Les, 816 Carman, James, 214, 802 Carmichael Lynch, 91, 779 Carmike Cinemas Inc., 449 Carnevale, Mary Lu, 816 Cartier, 674 Carton, Sean, 808 Cartoon Network, 365 Case, Tony, 305, 806 Casey, Susan L., 812 Cash, Harold C., 801 Casison, Jeanie, 582 Cass Communications, 456 Cassidy, Hilary, 166, 236, 795 Cassino, Kip D., 813 Castrol, 275, 663

Catalina Marketing, 438, 528, 534, 535 Cataquet, Harold, 796 Cathay Pacific Airways, 421 Cauley, Leslie, 805

CBS, 30, 144, 169, 300, 355, 358, 359, 360, 364, 374, 451, 458, 465, 495, 532, 581, 710, 756, 759 Celebrated Living, 456 Center, Allen H., 565, 569, 809, 810 Center for Digital Democracy, 750 Center for Media Education, 505 Central Hudson Gas & Electric Corp., 722 Century Theatres, 449 Cereal Partners Worldwide (CPW), 660 Chaiken, S., 799 Champy, James, 810 Chan, Jackie, 427 Chance, Paul, 800 Chandiramani, Ravi, 197, 811 Chanel, Inc., 678 Chang, Il-Hyung, 38 Chang, Leslie, 813 Channel One, 456, 763 Charles Schwab, 314 Cheerwine, 46 Chemical Week, 395 Chemistri, 4 Chen, Hong C., 799 Chen, Kathy, 805 Chen, Qimel, 808 Cheng, Kipp, 811 Cher, 173

Chesney, Kenny, 470 Chestnut, Robert W., 800 Chevrolet, 256, 287, 288, 417, 515 Chevron, 49, 571 Chiat, Jay, 259

TBWA/Chiat/Day Chicago Cable Interconnect, 367 Chicago Tribune, 324, 325, 418 Chicken of the Sea, 545-546, 548, 566, 735 Childers, Terry L., 800 Children's Television Workshop, 492 China Central Television (CCTV), 685 China Sofres Media, 685 China Viewers Survey & Consulting

Centre, 685 Ching, Alan, 805 Chiquita, 54

Ch'rewd Marketing, 582 Christian Science Monitor, 413 Christie, Jennifer, 816

645; see also DaimlerChrysler Chuang, Tamara, 808

Churchill, Gilbert A., Jr., 800

Cigar Aficionado, 455

Cinemark USA Inc., 449

Cingular Wireless, 354, 384

Circuit City, 37, 193, 494

Cisco Systems, 490, 604

Citibank, 693-694

Citicorp, 473

Citigroup, 587

Clairol, 252, 448, 496

Claritas, 527

Clarke, Darral G., 801

Clifford, Stephanie, 804

Clinton, Bill, 588, 735

Clorox, 363

Club Libby Lu, 106

CMT (Country Music Television), 365

CNET, 381

381, 411, 577 CNN International, 370 Coca-Cola, 15, 28, 42, 50, 51, 83, 104, 115, 141, 165, 184, 188, 197, 223, 237, 252, 286, 287, 352, 353, 363, 432, 448, 453, 456, 457, 458, 492, 498, 512, 518, 523-524, 657, 658, 659, 660, 661, 668, 669, 674, 675, 676, 679, 687, 690, 694-695, 763, 779 Cocanougher, Benton, 798 Coen, Robert J., 795, 812 Cohen, Andy, 616 Cohen, Dorothy, 814, 815 Cohen, Joel B., 797 Cohen, Marshal, 106 Cohen, Nina, 245, 246 Cohen, Warren, 805 Coleman, Calmetta Y., 813 Coleman, Lynn, 803 Coleman, Richard P., 798 Coleman, Ronald, 518 Colford, Steven W., 814, 815, 816 Colgate-Palmolive, 41, 88, 198, 257, 295, 440,

645, 660, 671-672, 680, 681 Colley, Russell, 206, 208, 209, 801 Collins, Thomas, 462, 807 Colman's Mustard, 431 Columbia Pictures, 12 Combs, "P. Diddy," 371 Comcast, 376 Comedy Central, 365 Commercial Alert, 452, 750, 763, 764 CommonHealth, 77 Compaq, 558

Competitive Media Reporting, 222, 310, 334,

414,437 ConAgra, 592, 612-613 Conde Nast Publications, 305, 410 Conde Nast Traveler, 56, 63 Condon, George E., Jr., 116 Coney, Kenneth A., 799 Conlon, Ginger, 810 Connery, Sean, 178 Conseco, 589 Consoli, John, 458 Consumer Reports, 113, 580 Consumers Union, 456 Continental Airlines, 72, 674 Control G Software, 329 Converse, 759 Cook, Diane, 751 Cook, Rachel Lee, 773 Cooking Light, 403 Cooper, Carol Marie, 804 Cooper, Helen, 817

659, 775 Coppertone, 436, 519 Copulsky, Jonathan R., 602, 810 Corcoran, Kevin, 601-602, 810 Corfman, Kim, 557, 809 Cornwell, Bettina, 811 Corra, Henry, 91 Corstiens, Marcel, 796 Cortez, John P., 804, 817 Cosby, Bill, 176, 178 Cosgrove, Julia, 271 CosmoGirl, 397

668, 687 Cosse, Thomas J., 796 Country Living, 403 Couples, Fred, 160 Courter, Eileen, 598 Courtney, Alice E., 818 CourtTV, 353, 365 Cox, Anthony D., 797 Cox, Beth, 808 Cox, Dena, 797 Cox, Edward, 814

Cox Target Media Inc., 466, 531, 532, 535

Cracker Jack, 511

Craftsman, 193

Craig, C. Samuel, 801

Craig, Robert, 770, 818

Crain, Rance, 564

Crane, Lauren E., 811

Crate & Barrel, 486

Crawford, Anne-Marie, 689, 807, 813

Crawford, Cindy, 177

Crayola, 566

Creative Artists Agency, 83 Cressey, Peter, 710 Creyer, Elizabeth, 816 Crissy, W.J.E., 801 Cronin, John, 356, 804 Cronkite, Walter, 169 Cross, Kim, 616 Cruise, Tom, 178, 451 C-Span, 381

Culver Franchising System, 84 Cummings, Betsy, 800 Cummins Engine, 588

806, 809, 814 Cunningham, Isabella C.M., 815 Cunningham, William A., III, 809 Cunningham, William H., 815 Curry, Sheree, 613, 806 Curry, William N., 565, 809 Curtis, Ben, 174 Cutco, 479

Cutlip, Scott M., 565, 569, 809, 810 C.W. Post Co., 511, 529, 534-535 Czepic, Helen, 818

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