H

Ha, Louisa, 804 Haagen Dazs, 660, 684, 690 Haberstroh, Jack, 115, 116 Haefner, James, 816 Hafer, W. Keith, 804 Hagerty, James R., 811 Hague, Stephen, 796 Hair, Joseph F., 810 Hal Riney & Partners, 90, 259 Haley, Russell I., 804, 811 Hall, Bruce F., 161, 799 Hall, Carol, 806 Haller, Terry, 811

Halliday, Jean, 289, 470, 564, 796, 802, 803, 809, 814

Hallward, John, 637

Hamilton, David P., 799

Hamilton, Thomas E., 809

Hammacher Schlemmer, 455, 475

Hammill, Dorothy, 737

Hancock, Greg, 407

Hanks, Tom, 178

Hannah, Darlene B., 799

Hansen, Flemming, 811

Hansen Beverage, 104

Hardy, Quentin, 808

Hargrove, Kerri, 811

Harley-Davidson, 41

Harmon, Robert R., 799

Harrell, Gilbert, 797

Harris, Thomas, 563, 566, 567, 809

Harris, William D., 799

Harris Interactive, 587

Harris Media Systems, 440

Harris-Donovan Media Systems, 439

Harvard Business Review, 230, 455, 687

Haskins, Jack, 636, 811

Hassan, Salah, 673, 813

Hatfield, Stefano, 240

Haugh, Louis J., 808

Havrix, 185

Hawkins, Scott, 152, 798 Hay Group, 587 Hayden, Steve, 246 HBO, 451, 452, 488 Head, 168

Hearst Custom Publishing, 404

Hearst Magazines International, 687

Hearst Publications, 305

Heart-wear, 652, 653

Heckman, James, 816

Heeter, Carrie, 804

Heilbroner, Robert, 750, 816

Heineken, 664, 694

Heitsmith, Glenn, 811

Helm, David, 751, 816

Hemispheres, 453, 454, 455

Henderson, Caroline, 808

Henry, Denise, 806

Herman Miller, 588

Hernandez, Greg, 800

Herpel, George L., 806

Hershey, 775

Hertz, 42, 54, 175, 256, 468, 469 Herzbrun, David, 802 Heslin, Richard, 800

566, 579, 588, 673, 697 Hidden Mind, 108 High-Yield Marketing, 144 Hill, Grant, 165, 427, 806 Hill, Holliday, Connors, Cosmopulos, 77, 327 Hill, John S., 813 Hill & Knowlton, 98 Hilsenrath, Jon, 30 Hinustan Lever, 663

Hirschman, Elizabeth, 239-241, 800, 802

Hispanic Broadcasting, 359

History Channel, 70, 365

Hitachi, 37, 202

Hobart, 597

Hoch, Stephen, 152, 798

Hoffberg, Kevin, 601-602, 810

Holbrook, Morris B., 817

Hollingsworth, Lois, 811

Holloway, Deborah, 810

Hollywood Pictures, 97

Hollywood-Madison Avenue Group, 178

Holmes, Stacy, 812

Holstein, William J., 38

Home & Away, 403

Home & Garden Television, 365

Home Depot, 384, 586, 587

Home Shopping Network, 730

Honeywell, 24

Hopper, Dennis, 170

Horizon.FCB, 80

Horovitz, Bruce, 796, 799, 800, 804, 811

Horton, Cleveland, 807

Hot Hot Hot, 491

House Beautiful, 322

Houston, Michael, 642, 800, 811

Howard, Bob, 807

Howard, Daniel J., 800

Howard, John A., 797

Howard, Theresa, 266, 404, 495, 799

Hoyts Cinema Corp., 449

Hsu, Francis, 812

Hueber, Graham, 584

Hughes, G. David, 801

Hughes, Kathleen A., 806

Hughes, Mike, 762

Hughes, Paul, 807

Hughes, Sarah, 178

Hulbert, James, 799

Hung, 224

Hung, Kineta, 804

Hunt, Michelle, 818

Hunt, Shelby, 765-766, 817

Husni, Samir, 395

Hyundai, 384

I Can't Believe It's Not Butter!, 59 Iacocca, Lee, 171

IBM, 15, 37, 93, 137, 291, 363, 439, 553, 582, 586, 588, 592, 610, 639, 673, 680, 697, 769

IDC Collaborative Computing Services, 507

iDeutsch, 95, 96

iMall, 501

Impact, 266

In Style, 403, 404

Industrial Engineering, 395

Industry Standard, 409

Infiniti, 275, 435

Information Resources Inc., 613, 636, 645 Ingersoll, Bruce, 815 Ingram, 602

Initiative Media, 85, 327

Inman, J. Jeffrey, 529, 808

Innova Marketing, 438

Institute of Outdoor Advertising, 437, 439

Institute of Practitioners, 653

In-Store Advertising, 438

InStyle, 266

553-554, 587, 779 IntelliQuest, 502, 619 Interactive Advertising Bureau, 619 Interbrand Corp., 15

International Communications Group, 321 Internet Advertising Report, 504 Interpublic Group, 78, 80, 98, 199, 663 Interview, 266 Intuit, 496, 540 Invesco, 589

Iron and Steelmaker, 395

ISkyB, 689

Isuzu, 245, 271

Iverson, Allan, 165, 166

Ivester, Douglas, 694

Ivy League Magazine Network, 409 iXL, 97

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Destroying Adwords

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