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*eMarketer benchmarks its B2C retail revenue figures against U.S. Department of Commerce data, for which the last period measured was Q4 2001; the travel component was formulated based on aggregated data.

Business-to-business marketers use the Internet in a variety of ways. Hewlett-Packard has budgeted over $100 million to target b-to-b users of its equipment.5 Cisco and Dell use the Web to track and distribute sales leads in real time, while others like Scientific International train their sales representatives and host sales meetings via the Web as well as sell.6 Cisco estimates that it saves $1 million per month by having sales meetings on the Web.7 One of the main benefits for business-to-business marketers is the ability to acquire information about products and services. In today's Internet world, a company can immediately pull up the product and service offerings of a provider, without having to make a phone call or wait for a salesperson to visit. In turn, the same company can reach thousands of potential customers that it would not have been possible to reach without a website—at a significantly reduced cost.

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Mastery Over Self

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