Nns

Galvanic skin response, 636 Game, 537 Gatefolds, 398 Gay consumers, 769 General advertising rates, 422-423 General preplanning input, 247-248 Generation Y, 13 Geographic segmentation, 46, 47 Geographic selectivity, 396 Global advertising, 668-677 advantages, 669 appropriate use of, 672-674 localization of, 674-677, 684, 688-689 problems with, 670-672 Global marketing, 669; see also Global advertising Goodwill, 571 Gopher, 487

Gross ratings points (GRPs), 318-320 Group system, ad agency, 82-83 Guaranteed circulation, 405 Guerilla marketing, 431

Was this article helpful?

0 0
Direct Mail Secrets Exposed

Direct Mail Secrets Exposed

This audio and guide will help you know everything about How To Profit Wildly In The Direct Mail Industry.

Get My Free Ebook


Post a comment