Galvanic skin response, 636 Game, 537 Gatefolds, 398 Gay consumers, 769 General advertising rates, 422-423 General preplanning input, 247-248 Generation Y, 13 Geographic segmentation, 46, 47 Geographic selectivity, 396 Global advertising, 668-677 advantages, 669 appropriate use of, 672-674 localization of, 674-677, 684, 688-689 problems with, 670-672 Global marketing, 669; see also Global advertising Goodwill, 571 Gopher, 487
Gross ratings points (GRPs), 318-320 Group system, ad agency, 82-83 Guaranteed circulation, 405 Guerilla marketing, 431
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From rags to riches – it happens more often than you might think. In fact, it could be you! Are you content with life as it is or do you find yourself dreaming your way to riches? If you answered yes, then you are definitely on the right track because without your imagination – without dreaming – you are not going to get there.