Factual message advertising, 275-277 Failure fees, 549 Fame Index, 178-179 Family decision making, 129-130 Fantasy appeals, 281 Favorable price appeals, 268 FCB planning model, 154-155 Fear appeals, 184-185 Feature appeals, 268 Federal Bureau of Investigation (FBI), 440, 539

Federal Communications Commission (FCC),

115, 361, 382, 711, 734-735 Federal regulation background on, 723

Bureau of Alcohol, Tobacco, and Firearms

(BATF), 738 current status of, 733-734 Fairness Doctrine, 734 FCC; see Federal Communications Commission (FCC) FDA (Food and Drug Administration), 268,

711, 735-738 First Amendment and, 722-723, 732-733 FTC; see Federal Trade Commission

(FTC) Lanham Act, 738-739 Postal Service; see U.S. Postal Service prescription drug advertising, 737-738 Supreme Court; see U.S. Supreme Court Federal Trade Commission Act, 723 Federal Trade Commission (FTC), 711,

Was this article helpful?

0 0
Direct Mail Secrets Exposed

Direct Mail Secrets Exposed

This audio and guide will help you know everything about How To Profit Wildly In The Direct Mail Industry.

Get My Free Ebook

Post a comment