* The launch of HBO in 1976 was used to estimate the beginning of cable as an entertainment/advertising medium. Though cable technology was developed in the late 1940s, its initial use was primarily for the improvement of reception in remote areas. It was not until HBO began to distribute its pay-TV movie service via satellite in 1976 that the medium became a distinct content and advertising alternate to broadcast television. + Morgan Stanley Technology Research Estimate
Figure 15-4 Adoption curves for various media—the Web is ramping fast 120
Was this article helpful?
From rags to riches – it happens more often than you might think. In fact, it could be you! Are you content with life as it is or do you find yourself dreaming your way to riches? If you answered yes, then you are definitely on the right track because without your imagination – without dreaming – you are not going to get there.