Diversity Perspectives

These boxed items discuss topics related to the opportunities and challenges facing companies as they develop integrated marketing communications programs for markets that are becoming more ethnically diverse. The Diversity Perspectives include the rapid growth of the Hispanic market and issues involved in communicating with this important segment, the emergence of Spanish-language television stations in the United States, and the use of sales promotion to target the African-American market.

Was this article helpful?

0 0
The Accidental Blogging Millionaires

The Accidental Blogging Millionaires

Get Inspired By The Most Popular Bloggers Online! If You Want To Skyrocket Your Success With Business And Improve Your Overall Life You Need To Have A Look At The Accidental Blogging Millionaires! Business can be a fight, particularly when you’re trying to establish one online and like all fights, to succeed you must find the winning techniques and apply them.

Get My Free Ebook


Post a comment