Diversity Perspectives

These boxed items discuss topics related to the opportunities and challenges facing companies as they develop integrated marketing communications programs for markets that are becoming more ethnically diverse. The Diversity Perspectives include the rapid growth of the Hispanic market and issues involved in communicating with this important segment, the emergence of Spanish-language television stations in the United States, and the use of sales promotion to target the African-American market.

Was this article helpful?

0 0
Football Apprentice

Football Apprentice

Get All The Support And Guidance You Need To Be A Success At Having A Great Game of Football. This Book Is One Of The Most Valuable Resources In The World When It Comes To Learning How To Play Football Like A Pro And Win The Game.

Get My Free Ebook


Post a comment