Another decision facing the international advertiser is determining the appropriate advertising messages for each market. Creative strategy development for international advertising is basically similar in process and procedure to that for domestic advertising. Advertising and communications objectives should be based on the marketing strategy and market conditions in foreign markets. Major selling ideas must be developed and specific appeals and execution styles chosen.
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.