Chapter Objectives

1. To analyze various types of appeals that can be used in the development and implementation of an advertising message.

2. To analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate.

3. To analyze various tactical issues involved in the creation of print advertising and TV commercials.

4. To consider how clients evaluate the creative work of their agencies and discuss guidelines for the evaluation and approval process.

Belch: Advertising and I V. Developing the I S. Creative Strategy: I I © The McGraw-Hill

Promotion, Sixth Edition Integrated Marketing Implementation and Companies, 2003

Communications Program Evaluation

Was this article helpful?

0 0
Attracting Wealth Through The Law Of Attraction

Attracting Wealth Through The Law Of Attraction

Wealthy people have this so called millionaires personal mindset, a way of thinking that separates the achievers and successful individuals from the rest of the population. Your subconscious is much powerful than the conscious mind. This can either help you fulfill your dreams or hold you from success that you want in your life.

Get My Free Ebook


Post a comment