Chapter Objectives

1. To consider various perspectives concerning the social, ethical, and economic aspects of advertising and promotion.

3. To examine the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.

2. To evaluate the social criticisms of advertising.

Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill

Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003

Aspects of Advtising & Promotion

Was this article helpful?

0 0
A Guide To Your Own Ezine

A Guide To Your Own Ezine

With the expansion and diversity of businesses and hobbyists into more and more specialized areas of endeavor, there is an increasing need for more information. And newsletters are the high profit way to cash in on that market for specialized information.

Get My Free Ebook


Post a comment