Chapter Objectives

1. To consider various perspectives concerning the social, ethical, and economic aspects of advertising and promotion.

3. To examine the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.

2. To evaluate the social criticisms of advertising.

Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill

Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003

Aspects of Advtising & Promotion

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