B91

Exhibit 17-21 Doug Flutie's foundation cause is finding a cure for autism

Exhibit 17-21 Doug Flutie's foundation cause is finding a cure for autism

Q. v effort. Companies have gotten into trouble by misleading consumers about their relationships, and others wasted money by hooking up with a cause that offered little synergism. One survey showed that over 300 companies had associated themselves with breast cancer concerns, with most becoming lost in sponsorship clutter. Others have simply picked the wrong cause—finding that their customers and potential customers either have little interest in or don't like the cause. In some cases, cause marketing is considered nothing more than shock advertising. Finally, the results of cause-marketing efforts can sometimes be hard to quantify.

Was this article helpful?

0 0
Classified Marketing Secrets

Classified Marketing Secrets

This sweet little campaign raked in 161 subscribers and 1350 in revenue, all for less than 25! Wanna know my secret? I want to level with you right here, right now. I'm really super lazy! No, seriously! I don't like putting out more effort than I absolutely have to! I've been just getting by for most of my life and in all honesty, it hasn't got me anywhere until recently. Very, very recently.

Get My Free Ebook


Post a comment