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Exhibit 17-21 Doug Flutie's foundation cause is finding a cure for autism

Exhibit 17-21 Doug Flutie's foundation cause is finding a cure for autism

Q. v effort. Companies have gotten into trouble by misleading consumers about their relationships, and others wasted money by hooking up with a cause that offered little synergism. One survey showed that over 300 companies had associated themselves with breast cancer concerns, with most becoming lost in sponsorship clutter. Others have simply picked the wrong cause—finding that their customers and potential customers either have little interest in or don't like the cause. In some cases, cause marketing is considered nothing more than shock advertising. Finally, the results of cause-marketing efforts can sometimes be hard to quantify.

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The Power Of The Entrepreneurs Mind

The Power Of The Entrepreneurs Mind

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