B91

Exhibit 17-21 Doug Flutie's foundation cause is finding a cure for autism

Exhibit 17-21 Doug Flutie's foundation cause is finding a cure for autism

Q. v effort. Companies have gotten into trouble by misleading consumers about their relationships, and others wasted money by hooking up with a cause that offered little synergism. One survey showed that over 300 companies had associated themselves with breast cancer concerns, with most becoming lost in sponsorship clutter. Others have simply picked the wrong cause—finding that their customers and potential customers either have little interest in or don't like the cause. In some cases, cause marketing is considered nothing more than shock advertising. Finally, the results of cause-marketing efforts can sometimes be hard to quantify.

Was this article helpful?

0 0
Email Marketing Success Strategies

Email Marketing Success Strategies

So... you finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you stillbr werent able to make a profit.

Get My Free Ebook


Post a comment