Uvr

Baar, Aaron, 495

Babakus, Emin, 809

Bacall, Lauren, 749

Bacardi, 710

Bacharach, Burt, 673

Bachman, Katy, 305, 805

Backman, Jules, 817

Badu, Erykah, 518

Baglole, Joel A., 800

Bagozzi, Richard P., 795, 800, 818

Baker, Michael J., 800

Baldinger, Allan L., 811

Baldwin, Beth, 804

Ball, Jeffrey, 133, 797

Ballmer, Steve, 574

Bally Leather, 674

Bally's Health & Tennis Corp., 478

Bamossy, Gary J., 812

Banana Boat Suncare, 378-380

Banana Republic, 475

Bank of America, 586

Barbour, Fredric, 797

Barenaked Ladies, 289 Barkley, Charles, 165

BAR/LNA; see Competitive Media Reporting

Barnes & Noble, 62, 494

Barone, Amy, 809

Barone, Michael J., 739, 815

Barron's, 256

Barry, Thomas E., 799

Barry, Thomas S., 801

Bartle Bogle Hegarty, 68, 78, 90, 240, 245

BASF, 585

Baskin-Robbins, 327

Basney, Barbara, 612

Bass, Frank, 214, 802

Bath & Body Works, 106

Batra, Rajeev, 798, 799, 803

Batt, Robert, 38

Bauer, Raymond, 765, 797, 817

Baurer, Betsy, 806

Bayer, 725

Bayus, Barry L., 798

BBC America, 365

BBC World Service, 381

BBDO Worldwide, 90, 230, 643

Bcom3 Group, 78

Bea Systems, 615

Beardi, Cara, 539

The Beatles, 287, 288, 327

Beatrice Foods, 585

Beeter, Amanda, 806

Beime, Mike, 470

Belushi, Jim, 178

Benezra, Karen, 493-494, 807, 810

Benham, Lee, 777, 819

Bennett, Drabe, 812

Bennett, John, 586

Bennett, Peter, 463, 807

Benson & Hedges, 465

Bentley, Stephanie, 816

Berger, David, 319, 804

Berkshire Hathaway, 587

Berman, Ronald, 762, 817

Berman Information Services, 606

Bermuda Tourism, 63

Bernbach, William, 245, 275, 276

Berry, Jon, 818

Berry, Leonard L., 795

Bertagnoli, Lisa, 676, 814

Best Buy, 37

BET Networks, 365, 381

Beta Research, 401

Better Homes & Gardens, 394, 403

Bettman, James R., 797

Beyond.com, 276

Bezjian-Avery, Alexa, 808

Bhargava, Mukesh, 435, 806

Bible, Geoffrey, 586

Big Boy, 450

Big Chair, 84

Big Red, 46

Bigelow, Bruce, 92, 806 Bijan, 758

Bill Communications, 474 Billabong USA, 106

Billboard, 289

Bird, Laura, 811

Bittar, Christine, 738, 801

Black Enterprise, 518

Blair, Edward A., 809

Blair, Margaret H., 636, 811

Blasko, 224

Blender, 391, 392

Block, Lauren Goldberg, 185, 801

Blockbuster Entertainment, 465, 468, 469 Bloom, Paul, 549, 809, 819 Bloomberg News, 381 Blue Cross, 586, 738

BMW, 41, 46, 67-68, 88, 105, 118, 200-201, 237, 240, 249, 252, 277, 418, 465, 494, 591, 716, 725 Bobbie Dreams, 582 Boddewyn, J., 813 Bodine, Geoff, 477 Body Shop, 563 Boeing, 15, 132, 381, 672, 673 Boise Cascade, 205 Bon Jovi, 806 Bonoma, Thomas V., 798 Bose Corp., 20 Boston, 396

Boston Beer Co., 84, 757 Boucher, Geoff, 371 Bouchez, Brent, 245-246, 246, 802 Bouchez Kent and Company, 245 Bounds, Gwendolyn, 30, 410 Bove, Jose, 696 Bovee, Courtland I., 801 Bower, Amanda B., 800 Bower, Gordon S., 798 Bowie, David, 381 Boyd, Douglas S., 812 Boyle, John, 548

Boys & Girls Clubs of America, 772 Bozell & Jacobs Advertising, 592, 593 Bradford and Bingley, 589 Branch, Shelly, 658, 710, 803, 814 Brand Jordan, 404 Brand Keys, 193 Brand Marketing, 779 Brandes, Wendy, 804

Brandy, 806

Brann Worldwide, 94

Branson, Richard, 775

Bravo Network, 508

Brett, Daniel J., 818

Bridgestone/Firestone, 568, 577

Bristol, Terry, 760, 817

Bristor, Julia, 818

British Airways, 96, 301, 454, 669

British Satellite Broadcasting, 689

British Sky Broadcasting (BSkyB), 689

Britt, Stewart H., 209, 802

Broadcast Advertiser Reports, 334

Bronson, Charles, 179

Brown, Dick, 137

Brown, Heidi, 38

Brown, Nigel A., 811

Brown, Randall S., 802

Brown, Stephen W., 799

Brown, William, 801

Browne, Beverly A., 818

Brown-Forman, 673

Brucks, Merrie, 817

Bruegger's Bagels, 84

Bruzzone, Donald E., 817

Bryant, Elizabeth, 812

Bryant, Kobe, 165 Brylcreem, 287 Buchanan, Bruce, 815 Bud Lite, 186

586, 779 Buell, Victor P., 796 Buick, 173, 625 Bulman, Erica, 810 Bumble Bee Tuna, 313, 314, 323,

335-347, 568 Burbury, Rochell, 813 Burger King, 193, 237-238, 353, 384, 518,

532, 536, 558, 582 Burke, Marian C., 799 Burne, Tom, 799 Burnett, Carol, 178 Burnett, John, 803, 810 Burnett, Leo, 258, 276, 778 Burnkrant, Robert E., 800 Buron, Thomas M., 819 Burros, Marian, 697 Burson-Marsteller, 563, 694 Burton, Scott, 816 Busch, Paul, 799 Busch, R. F., 818 Bush, Alan J., 810 Bush, Barbara, 806 Business 2.0, 504 Business Ethics, 588

Business Publications Audit of Circulation, 334, 405

Business Week, 256, 326, 395, 412, 572, 687 Buster Brown, 54 Butterball, 566 buy.com, 501

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