Audience Information and Research for Magazines

A very valuable source for information on magazines is the Standard Rate and Data Service (SRDS), whose print and online service provides complete planning information on domestic and international consumer magazines as well as business and health care trade publications. The SRDS proprietary database contains standardized ad rates, circulation figures, dates, general requirements, contact information, and links to online media kits, websites, and audit statements that provide additional information on readership and positioning. Exhibit 12-11 shows an example of the type of information that is available about magazines from SRDS.

While circulation and total audience size are important in selecting a media vehicle, the media planner is also interested in the match between the magazine's readers and the advertiser's

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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