Advantages and Disadvantages of Promotional Products Marketing

Like any other advertising medium, promotional products marketing offers the marketer both advantages and disadvantages. Advantages include the following:

1. Selectivity. Because specialty advertising items are generally distributed directly to target customers, the medium offers a high degree of selectivity. The communication is distributed to the desired recipient, reducing waste coverage.

2. Flexibility. As the variety of specialty items in Figure 13-7 demonstrates, this medium offers a high degree of flexibility. A message as simple as a logo or as long as is necessary can be distributed through a number of means. Both small and large companies can employ this medium, limited only by their own creativity.

3. Frequency. Most forms of specialty advertising are designed for retention. Key chains, calendars, and pens remain with the potential customer

Exhibit 13-10

Promotional products can be a valuable contributor to the IMC program

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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Responses

  • demsas
    What is promotion planning advantages and disadvantages of promotion?
    4 years ago
  • katrina dixon
    What are promotional materials advantages and disadvantages?
    2 years ago
  • McKenzie
    Which of the following is an advantage of promotional products marketing?
    2 years ago
  • sheshy
    Which of the following is an example of a disadvantage of promotional products marketing?
    9 months ago
  • myley
    What are the challenges and disadvantages in promotional products or giveaways?
    3 months ago
  • Terttu Loikkanen
    What are some of the advantages and disadvantages of promotional products?
    2 months ago

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