A

AAA Going Places, 403

796, 799, 801, 802, 803, 811, 817 A.B. Zeller, 474 ABA Journal, 455 Abacus, 501 Abbot Laboratories, 730 ABC, 23, 30, 144, 174, 358, 359, 360, 365, 366, 368, 431, 508, 574, 710, 756, 759 ABC Radio Network, 383 ABC/Capital Cities, 369 Abercrombie & Fitch, 40, 46, 48, 106, 757-758 Abernethy, Avery, 382, 448, 805, 814 Abrams, Bill, 797, 802 Abrams, Lee, 381 Absolut, 17, 18, 241-242, 265, 266 A.C. Nielsen Co., 45, 226, 230, 372, 446, 645, 657, 658, 683, 685; see also Nielsen Media Research Accenture, 585

Access Resources Services, Inc., 482 Achenbaum, Alvin, 797 Action for Children's Television (ACT), 761 ActMedia, 438, 534 Adams, Chris, 738

AdCenter at Virginia Commonwealth, 751 Addvantage Media Group, 438 Adidas, 165, 432, 458 ADLINK Digital Interconnect, 367 Adobe Systems, 477 Advanced Promotion Technologies, 438 Advertising Age, 17, 77, 103, 215, 240, 248, 252, 259, 287, 334, 414, 428, 448, 494, 553, 564, 565, 572, 583, 762, 779 Advertising Research Foundation, 619, 648 Advo Inc., 528, 531 Adweek, 248, 327, 774, 779 A&E Network, 365, 370 Affleck, Ben, 286 AFLAC, 281 Agassi, Andre, 117, 168 AGB, 373

AGENCY.COM, 95, 96 Agnew, Joe, 810 Agrawal, Maduh, 813 Agres, Stuart J., 803 Ahmed, Salim, 432 Ahuvia, Aaron C., 817 Aiello, Thomas L., 6 Air Products & Chemicals, 481 Airwalk, 756, 757 Ajzen, Icek, 797 akademiks, 486 Albion, Mark, 776, 777, 819 Alcone Marketing Group, 582 Alden, Dana L., 692, 814 Alexa, 503

Alexander, Jason, 178 Alexander, Ralph S., 795 Alka-Seltzer, 238, 245 Allen, Bruce H., 814 Allen, David, 375 Allen, Paul, 97 Alley, Kirstie, 178 Allianz, 585

Allport, Gordon, 117, 797 Allstate Insurance, 288

Allure, 752

Al-Makaty, Safran S., 812 Almay, 95

Almond Board of California, 181, 182 Alpine Promotions, 438 Alpo Petfoods, 470, 738 Alreck, Pamela, 802 Alsop, Ronald, 795, 797, 799, 802, 810,

817, 818 Altera, 615 Alternative Press, 391 Altoids, 274, 435, 779 Altria Group, Inc., 586; see also Philip

Morris Cos. Alwitt, Linda F., 805 Amara Raja, 663 Amazon.com, 62, 494, 503 Ambler, Tim, 161, 799 AMC Entertainment Inc., 449 America Online (AOL), 11, 223, 359, 411, 437,

440, 474, 496, 507, 691 American Airlines, 11, 12, 45, 72, 118, 454,

456, 512, 518, 536, 541-542, 589 American Business Press, 209 American Can Co., 295 American Cybercast, 97 American Express, 105, 173, 463, 473,

669, 688 American Family, 411, 538, 741 American Legacy Foundation, 736 American Legion Magazine, 403 American Movie Classics, 365 American Productivity and Quality Center, 615 American Way, 455 Ameritech, 456 Ameritrade, 276 Amicada, 495 Amoeba, 238 Amtrak, 53, 454 Amway, 20, 478, 479 Anderson, Rolph E., 810 And 1, 166

Andover Franchising, Inc., 223 Andrews, J. Craig, 812, 817 Andruss, Paula Lyon, 812 Anheuser-Busch, 30, 84, 104, 186, 223, 253, 281, 353, 356, 659, 752, 753, 769, 775 Animal Planet, 365 Anonymous Content, 67 Anrep, G.V., 797

Answerthink Interactive Marketing, 96 Anton, Susan, 625 ANZ Bank, 589

AOL-Time Warner, 17, 302, 352, 358, 411 Apple Computer, 52, 91, 230, 277-278, 286, 291, 407, 495, 558, 566, 577, 592, 659 Applied Industrial Technologies, 501 Arbitron Ratings Co., 329, 334, 372, 376,

385-386, 504 Arbor Mist Winery, 567 Archer, John F., 814 Archipelago, 327 Architectural Digest, 322, 400 Architectural Forum, 395 Arens, William F., 801, 804

Armor All, 528

Armstrong, Gary M., 817

Armstrong, Lance, 173, 176, 235, 675

Arndt, Johan, 214, 802

Arnell Group, 91-92

Arnold Advertising, 84

Arnold Worldwide, 77

Arnould, Eric J., 803

Arrarte, Anne Moncreiff, 812

Arrid, 59

Arteaga, Erasmo, 45 Arthur Andersen, 589 Artzt, Edwin L., 809 Ashley, Morris, 518 Ashmore, Richard, 800, 818 Ashworth, 105 Aston Martin, 12 AstraZeneca, 581 Atkin, Charles, 800

AT&T, 17, 45, 91, 132, 223, 270, 279, 363, 376, 418, 433, 446, 448, 586, 590, 602, 616, 639 AT&T Wireless, 384 Attache, 407, 455 Audi, 384, 612

Audience Measurement by Market for Outdoor

(AMMO), 439, 440 Audit Bureau of Circulation, 334, 394, 403,

405, 406, 504 Audits and Surveys, 230, 438 Ault, Johanna, 811 Aussie Home Loans, 589 Austin, Erica Weintraub, 801 Australian Tourist Commission, 63, 659 Autozone, 384 Aventis, 581, 585 Avis, 42, 54, 252, 256 Avon, 24, 62, 75, 478, 588 Axelrod, Joel N., 811 Aylesworth, Andrew, 188, 801

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