Inescapabie 2003

The Result

Instantly appealing to lawyers and professionals. Forensics Institute's new logo has received great praise from both the client and its customers.

Client:

To entice service industry employees to strive tor monetary incentives. Murphy Design created this high-impact, inescapabie brand iorAramarx's race car-therr.ed initiative.

The Aramark Corporation/FSS 500

Philadelphia, Pennsylvania, USA

Murphy Design

Philadelphia, Pennsylvania

The Challenge

The Aramark Corporation is a major player in the services industry, providing large institutions with such diverse services as dining, catering, office coffee, refreshments vending, comprehensive facilities management, childcare and education, unitorms. and safety equipment. The company has many big accounts— government, educational, correctional, sports, and entertainment facilities as well as state parks, national parks, and tourist attractions.

An array ol collateral materials, including even a wrist watch, displays the versatility of Aramork's new Formula One-style identity.

An array ol collateral materials, including even a wrist watch, displays the versatility of Aramork's new Formula One-style identity.

To entice service industry employees to strive tor monetary incentives. Murphy Design created this high-impact, inescapabie brand iorAramarx's race car-therr.ed initiative.

To stimulate growth, the company launched an initiative called FSS 500. Planned around a Formula One racing theme, FSS 500 offered employees across the company an opportunity to earn cash rewards for bringing in new business or additional service business from an existing client.

The Process

Murphy Design researched the graphic themes found at racetracks: the checkerboard flags, fhe bright contrasting colors of the race cars. The client accepted the concept of a bold graphic portrayal of a race car and driver alter viewing it in the context of a proposed newsletter design.

The Result

The FSS 500 mark was branded on mouse pads and individually numbered pit passes as well as three issues of a specialty newsletter. In the end, Aramark was the winner. Its growth initiative goal was not only met but exceeded. Murphy Design's solution was also a winner, garnering a 2002 American Graphic Design Award and a 2003 American Corporate Identity Award.

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