Geffrye Museum

English Domestic Interiors

The Geffrye Museum's "through the keyhole" message invites visitors to explore the intimate room sets and discover hidden facets of British culture.

The Process

In auditing the elements necessary to create the perfect brand image, the Lewis Moberly design team became fascinated with the museum's showrooms: a series of eighteenth-century almshouses. Each small space leads to another, creating an Alice in Wonderland-like experience for visitors. Major exhibitions that change quarterly complement the permanent collection. The team focused on conveying a "through the keyhole" message of invitation to explore the intimate room sets and discover hidden facets of British culture.

The former logo presented the museum as alive and nuaint. and yet kept viewers outside the fence.

The Result

Applied lo museum signage, literature, posters, and website (www.geffrye-museum.org.uk), the Lewis Moberly visual brand has helped distinguish this off-the-beaten-path East End museum on Kingsland Road from London's many tourist attractions, making it a must-see destination.

Cutting Edge - An exhibition of English cutlery and place settings

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