College

Walnut Hill College

Philadelphia, Pennsylvania, USA

Murphy Design

Philadelphia. Pennsylvania

The Challenge

The Restaurant School had trained students for careers in the hospitality industry since 1974. When it recently received accreditation to offer bachelor's degrees, adminislrators decided il was lime to rebrand the school. First, they changed its name to Walnut Hill College to reflect the accreditation. To successfully make such a radical transition, select elements ot the old identity had to be retained intact: points of familiarity that would retain the loyalty ol alumni and existing patrons.

Even though the campus is situated in urban West Philadelphia, the school administrators wanted to employ a walnut tree as its symbol.

The Process

Murphy Design's exploratory process uncovered close connections between the school's new name and the requested walnut tree symbol. Besides its location on Walnul Street In Philadelphia's Walnut Hill district, the tree is a universal symbol for learning and growth—core values of this educational institution.

The school's maroon and silver color palette and script typeface were the old elements Murphy Design had to incorporate into the new logo to maintain a connection to the old Restaurant School logo. Bui to characterize the solidity and respectability needed in an educational institution's identity, the script was limited lo initial caps in the classic, elegant type treatment.

The Result

Flexibility was key lo the logo's greal success. Applied to all communications, the new mark was also branded on aprons, chef coats, and other student equipment.

To retain the Restaurant Client:

School's ostaDiished market wtvle rebrand<ng the newly accredited college. Murphy

Design incorporated a script Agency.

capital from the old Brand.

iis-la)

Vi/ainut Hiti College's staton-ery system makes tuH use of

( '%ii/alxut hi ji tfts symbolic connection

't noi,i, Kii 'n bet/seen the color palette bet/seen the color palette and the v/amut tree •tseil

s for SuCceSS

The WHEEL

Client: University of Pennsylvania, Office of College Houses and Academic Services

Philadelphia. Pennsylvania. USA

After experimenting ivrifc numerous images of wheeis and gears. Murphy Design created this fun. funky, cotonui image to appeal to an undergraduate target audience.

Agency: Murphy Design

Philadelphia, Pennsylvania

The Challenge

The Wheel is the name of the academic and student supporl services initiative created by the University of Pennsylvania's Office of College Houses and Academic Sen/ices. Consisting ol numerous programs such as Resources lor Success, Ihe Wheel needed its own visual identity—one that could be used as a stand-alone image and as an iconic reference in conjunction with other subbranded programs. The university wanted this image to be lun, lunky, and colorful fo appeal to its undergraduate target audience.

The Process

Murphy Design initially explored numerous images of wheels and gears. Because the icon would never be seen as a totally isolated graphic element, shapes were tested and developed simultaneously with a brochure design. A point of difference was finally achieved when the design team focused on the letter W. Sot in a circle, Ihe calligraphic letterform serves as a signature for the typewriter-like treatment of its own name and lor each of its subbranded programs.

The Result

The Wheel's identity debuted on a brochure that was distributed throughout the campus in the autumn of 2003. Further implementation is still in the conceptual stage.

s for SuCceSS

The WHEEL

Client: University of Pennsylvania, Office of College Houses and Academic Services

Philadelphia. Pennsylvania. USA

After experimenting ivrifc numerous images of wheeis and gears. Murphy Design created this fun. funky, cotonui image to appeal to an undergraduate target audience.

Agency: Murphy Design

Philadelphia, Pennsylvania

The Challenge

The Wheel is the name of the academic and student supporl services initiative created by the University of Pennsylvania's Office of College Houses and Academic Sen/ices. Consisting ol numerous programs such as Resources lor Success, Ihe Wheel needed its own visual identity—one that could be used as a stand-alone image and as an iconic reference in conjunction with other subbranded programs. The university wanted this image to be lun, lunky, and colorful fo appeal to its undergraduate target audience.

The Process

Murphy Design initially explored numerous images of wheels and gears. Because the icon would never be seen as a totally isolated graphic element, shapes were tested and developed simultaneously with a brochure design. A point of difference was finally achieved when the design team focused on the letter W. Sot in a circle, Ihe calligraphic letterform serves as a signature for the typewriter-like treatment of its own name and lor each of its subbranded programs.

The Result

The Wheel's identity debuted on a brochure that was distributed throughout the campus in the autumn of 2003. Further implementation is still in the conceptual stage.

The Result

The FutureBrand team created guidelines for the worldwide transition of the old identity's equity to its new politically and culturally neutral brand. The return on investment was almost instantaneous. There was an immediate increase in donations and in the number of Web hits. Internally, the brand realignment served to reenergize staff members, helping them focus once again on their core mission. FutureBrand's work with CARE has been cited as a case study in rebranding by the Harvard Business School.

The Prince of Wales's iconic feathers bring the United Kingdom's number-one charity's target audience a sense of belonging and are seen as a badge of lionor. The Wolff Olins team refreshed the existing mam with white lines and a vibrant paiette.

Client: Prince's Trust

London, UK

Agency: Wolff Olins

London. UK

The Challenge

Founded in 1976 by HRH Charles. Prince of Wales, the Prince's Trust is the United Kingdom's number-one charity, helping people ages 14 to 30 realize their potential and transform their lives through training, mentoring, and financial assistance for business startups. To date, the trust has improved the lives of nearly 500,000 people. With the new millennium, the Prince's Trust restructured its organization, establishing separate director and council posts in each of the 12 regions't services in Scotland, Northern Ireland, Wales, and England. The trust asked Wolff Olins to update its identity as part of a two-year brand review as well as to create ancillary identities for its many subdivisions. The team was charged with the creation of a fresh, inspiring visual brand that retained the essence of the trust's history and stature.

The Process

At first, the design team felt that a revolutionary makeover should guide the solution. Therefore, they generated concepts that radically veered from the established brand. After locus grouping and further research, the team discovered most people—especially the target audience—were happy with the charity's royal associations. The Prince of Wales's iconic feathers gave them a sense of belonging and are seen as a badge of honor. The Wolff Olins team then proceeded to refresh the existing mark, applying white lines and a vibrant palette to make the image more contemporary, engaging, and exciting.

The palette carries the brand with messages other than the logo, such as the one on this sweatshirt.

The iiveiy colors not only project the logo but also extend its message of vitality.

The Result

This outstanding new mark received a seal o( approval Irom the client—a feat in itself. The team also developed a story to accompany the visual solution that continued the trust's branded mission to "get young people's lives working." Wolff Olins additionally created a set of ancillary icons that the Prince's Trust could apply to internal and external communications, including its website.

v* ,r,i a«**! you i»aly do » yt»i ooj<3 j whoft =»wng £ou7

TTa Mneklhat» at»'*« n^d»* J'saEan j^uMi iis«fic»jtcfin'.uvr.3 W!u!'15!l»*^»,»ourv"3» H'salXM getl-rig |3hanOlnO " i-^ng yew to hfiip

A waterfront vacation rental home situated on Miller Bay, Salmon Run House is a perfect Pacific Northwest getaway overlooking the prime king salmon run that inspired its name and identity.

Client:

Agency:

f ntjAv Ac ni rem f ntjAv Ac ni rem

TrtE DAY THE HOUSE ACTIVITIES RESERVATIONS U'SECTONS CONTACT
0 0

Post a comment