Cargill

A multinational conglomerate thai markets, Processes, ana distributes agricultural food and financial and industrial products and sen/ices, Cargill needed a logo that could be understood m 61 countries.

Client: Cargill, Incorporated

Wayzata. Minnesota. USA

Agency: Franke + Fiorella

Minneapolis, Minnesota

The Challenge

Cargill is a Minnesota-based multinational conglomerate that markets, processes, and distributes agricultural food as well as financial and industrial producls and services. Cargill contacted Franke + Fiorella to refresh its identity by reflecting Cargill's 137-year-long history, its hopes for expansion, and its existing reach across 61 countries. This was its first review in 36 years

The Process

After a competitive audit of Cargill's existing identity, collateral materials, signage, and ancillary applications. Ihe Franke + Fiorella team developed type and color palettes that reflect the company's agricultural heritage, using a clean, direct typographic treatmenl.

The Result

As the client says, "Franke * Fiorella's design solution has been without controversy. It was applauded from Ihe moment it was previewed. It is a forward-looking, friendly design that captures who we are and where we are going. The new design has made our marketing job easier."

Franke ► Fioreito's identity program for Cargill includes printed and online versions of its guidelines tor adaptation by its many subsidiaries and divisions.

Franke ► Fioreito's identity program for Cargill includes printed and online versions of its guidelines tor adaptation by its many subsidiaries and divisions.

SCHMIDT&

Peterson

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