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Although the image IS comoaci and wide, it works effectively in a stacked version on the vertical outdoor signage system that was purchased and installed before the logo design v as finalized. The Sasauatchl logo draws on a long rock music legacy ot psychedelic bands ike the Grateful Deoo. Jimi Hendrix, ana Jefferson Airplane, yet it feels completely contemporary and speaks ctirectly to the current diverse music-loving audience. The Sasauatchl logo draws on a long rock music legacy ot...

Z i re

The Zire logo's message of simplicity and accessibility Is evident even when it appears with the ixilmOne identity on the company's website. San Francisco. California and London, UK Zire had Ihe dubious honor of being launched while its parent company was in a major transition phase. A subbrand ol palmOne. the Zire handheld computer targets general consumers and multimedia enthusiasts. The product's logo had to be dynamic enough to appeal to an entertainment oriented, not-so-tech-savvy....

Eastern Mountain Sports

The refreshecj cMS brand (above), created by Desgrippes Gob , captures the gotta get out attitude of its loyal customer base of hardcore mountain climbers and its new audience of young travel and mountain sports enthusiasts. The icon depicts a road up a high mountain toward a bright sun while maintaining the integrity ana feel of the ortgr Clien1 Eastern Mountain Sports net mark (befoivj. Peterborough, New Hampshire, USA A leading manufacturer and retailer of outdoor gear and apparel. Eastern...

Public Relations

Iauncnlt Pubic Relations -s a clever play on words that describes the company 's core business launching products and senses. The namo inspired 'fts delightful logo, which evofes a pad-Oeba.1 game. Public relations is an industry devoted to getting new and existing products and services into the public eye via the media. It is a business that rides on instant hit-or-miss communication. A small San Diego-based public relations lirm. Launchlt Public Relations, needed a brand image that addressed...

Rbc

Royal Bank ol Canada's expansion into the United States called lor a refreshed identity that would resonate with both loyal Canadian consumers and potential American clients who knew nothing of the brand's equity as Canada's leading financial service provider. New York. New York, USA and Toronto, Ontario Royal Bank of Canada, Canada's leading financial services provider, has the distinction of owning the brand with the highest unaided awareness In the nation. The first financial institution to...

J

The name originated from a truce between Napoleon and Czar Alexander, but to appea.' to me 21 to 35 demographic, the iogo had to be thoroughly modem Running vertically on labels, the logo < s instantly readable and right side up to viewers on both sides when someone drinks out of the bottle. San Francisco, California and London. UK The Challenge The spirits industry has been booming since the resurgence of cocktail culture in the mid-1990s. From vodkas and rums to fruit-based liqueurs and...

Gender Illusionist Technician

Keith Venter is a performance artist who labels himsell a gender illusionist technician and whose stage name is Sha Boom Boom. He wanted a polished, clean identity that also communicates the costume and gender transformations he makes in his performances. As The Missive's Julian Leon admitted, I never imagined creating a logo for a drag queen. This type of performance art is difficult to associate with images beyond the wigs and makeup that are superficial to the art form. Leon witnessed Sha...

College

The Restaurant School had trained students for careers in the hospitality industry since 1974. When it recently received accreditation to offer bachelor's degrees, adminislrators decided il was lime to rebrand the school. First, they changed its name to Walnut Hill College to reflect the accreditation. To successfully make such a radical transition, select elements ot the old identity had to be retained intact points of familiarity that would retain the loyalty ol alumni and existing patrons....

Hi

WeOpage by www.inorpheus-stydios.com Suite-100 1842 UthStS.W j Calqary Alberta, Canada T2T 3S9 Ph- (403) 244-7000 Fav (403) 243-44 17 Suite-100 1842 UthStS.W j Calqary Alberta, Canada T2T 3S9 Ph- (403) 244-7000 Fav (403) 243-44 17 Morpheus Studios ' logo for RAP international Real Action's group ol companies reflects nature and a fresh style of film production. This sub-brand treatment provides the necessary cohesiveness tne company needed to convey its message to its clients. Real Action...

Insite Works

InSite Works has a reputation as an atypical lull-service architectural firm. The company creates structures that utilize a variety of environmentally friendly materials. One such example is its use ol Rastra. a concrete form system made Irom cement and recycled postconsumer plastics, in its design tor Albuqerque's Desert Springs Church. InSite Works needed an identity program that reflected its eco-conscientious use of building materials and its thorough attention to detail. Using an I-beam as...

Precision Laser Hair Removal

IT'S EASY IT'S EXFOLICA SION IASFR HAIR RfMOVAl FOR M N AND WOMEN_ New York Gynecology and Obstelrician Association (NYGOA) is one of New York City's leading medical groups. To leverage consumer demand lor safe, medically supervised cosmetic beauty treatments, the organization decided to add laser hair removal called epilation to its roster. The Outside the Box Interactive design team confronted a number of challenges when commissioned to develop an identity for...

La Grande Epicerie Paris

Client Indochine Grand Hyatt Hotel Dubai To introduce Dubai's litst Vietnamese restaurant. Lewis Moberly drew on Vietnamese and Thai influences as welt as the restaurant's color scheme. The logo portrays three pairs ol people engaged in a noorHe puzzle game. Indochine is a Vietnamese family-style noodle restaurant, one of 15 bars and eating establishments housed al the luxury hotel Grand Hyatt Dubai. Bringing the delicate flavors of Vietnam to Dubai for the first time. Indochine focuses on...

Definition And Meaning Of Turbo Marketing With Author

Agency Braue Branding & Corporate Design Scan Turbo, of Bremerhaven. Germany, specializes in ship turbocharger engineering and maintenance. With customers all over Europe, overseas and literally on the seas, the company's brand crosses multiple cultures In an industry that's known lor a lack ol branding and identity design. Braue's challenge was to visualize the speed and dynamic ol Scan Turbo's core competency and bring it up out of the crowd without distancing it from its clients. Scan...

C I Bo Naturals

A reoes-gn of Obo Naturals prevous ivy logo, this basil leal incorporates an organic, illustrative style with a strong extual counterpart Cibo Naturals is a line of ready-to-eat flavored cheeses, pestos, dips, and condiments made with all-natural ingredients. Targeting not only health-minded consumers but foodies as well, the line is marketed to both retailers and lood-service companies. When Daigle Design was commissioned to refresh Cibo's logo and packaging, its goal was to create a simple...

Auto0estr Uct For Immunization

Oisposasle syringes should only be used once. K1 synnges car only be used one . A syringe shape formed within Kl's type treatment yields an image so distinctive it makes a strong impression even when printed on the barrel of the smallest unit. Medical supplies, and especially syringes, are difficult to brand with expressions of user friendliness and safety. It's also tough to stand out in an extremely crowded marketplace where every product launch makes the same promises. Created by Star...

Magazine

USA Walk Design Rocky Hill, Connecticut, USA The Challenge Everyone who has ever been to an ice skating rink or seen a professional hockey game has watched with awe as the Zamboni cleaned the ice between periods. The manufacturer of the ice resurfacer, 1he California-based Zamboni Company, decided it was lime to refresh its identity for use on a line ol promotional items headgear, hockey wear. T-shirts, collectibles, accessories, novelties, and remote-control replicas....

Kirna Zabete

A muttikrrei iconc presentation demonstrates Kirna Zab& le's department-store approach to retailing youth-tut. nip products ranging from tashion and toys to makeup and appliances Kirna Zab& e's brand identity speaks a dynamic language that's even translated r, the shape and design of tne store's shopping bags. Kirna Zab& e's brand identity speaks a dynamic language that's even translated r, the shape and design of tne store's shopping bags. Department stores are frequently viewed as...

San Potfntk

The worldwide consumer demand for low-cholesterol, natural, high-end imported food ingredients has changed the way food producers of artisanal ingredients view both the marketplace and their identities. Meanwhile, travelogs such as A Year in Provence have birthed a whole new segment of gastro- and agrotourism. San Potente Agriturismo. nestled among Umbria's vineyards and olive groves, is a farm that makes extra-virgin olive oil as well as jams and other regional produce. The estate also offers...

Grappa Pentastar S R L

Providing equal emphasis tor vitamin and water, the vitaminwater logo highlights the robustness o' vitamins and the slimming effect of water through fonts and font weights. rebut any offers by any sports leagues to becomV'. commercialism, unless of 1,510 there's a,ot of cash, then vitamins water what's in y0llr . active ingredients- s inactive ingredients your couch. wsi 800 746 0087 , bottle design and Utti As consumers have become increasingly aware of the health benefits of hydration and the...