As discussed in Chapter 7, you want to post an announcement about your new app to your blog. You can create a blog if you don't already have one, but remember blogging is a commitment, and you must post comments at least weekly to be followed with any regularity. You can use WordPress or Blogger, and they're free and simple to use. There are so many ways to link and use your blog posts to spread the word about your app. For example, you post your blogs to your LinkedIn profile. You can send a Twitter message (Tweet) with a link to your blog post.
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