Start Your Own Lawn Care Business

Lawn Business Success Course

This ebook guide is the definitive source on how to start your own complete lawn care business that you can support yourself or your family on. Most people laugh at the idea of getting rich off of a lawn care business, but you will have the last laugh when you are able to rake in the money hand over fist. People are getting their yards cut every day of the summer and spring; what is to stop you from getting in on the action? And that is not even the best part. Once you build your business to a certain point, you can sell it off for a HUGE paycheck. Some people will pay upwards of several hundred thousand dollars for a good lawn care business. Do not let your own doubts stop you! You can do it! Others have done it and turned a big fortune; you can do the same. There is money to be made in lawns everywhere! Read more here...

Lawn Company Secrets Summary


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Contents: Ebook
Author: Wayne Mullins
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Price: $47.00

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How to Start a Lawn Care Business

For some people, lawn care is their ultimate ticket to financial freedom. This ebook does not teach you how to make money without working; you have to put in the time in order to get the results. But if you keep at it, you will be able to more than triple your time off and make twice the money that most jobs would ever give you. You will learn how to start your business from scratch even if you know nothing about business, you will learn how to hire on a team and manage the people on the team, and you will learn how to upsell your current services to make even MORE money than you were before. This is not a scummy, get rich quick method; you will learn how to get rich at a normal pace. Anyone telling you you can get rich quickly is trying to fool you; we CAN teach you how to get rich with good, hard work.

How to Start a Lawn Care Business Summary

Contents: Ebook
Author: Kevin Whiteside
Official Website:
Price: $37.00

You will tap into a better way of looking at your business and a better quality of life

It's easy to fall into that old management trap and get caught up in the day-to-day business details. We end up running our studios instead of designing our lives. We answer phones, retouch images, order supplies, clean the bathroom, and mow the lawn. Before we know it, we are working seven days a week, sixteen hours a day week after week, month after month. We don't have time for our families, to drop a fishing line in the water, to hit that golf ball up and down the fairway, or to watch our favorite show on the weekend. The things that are most important to us start slowly slipping away, and we become a slave to our business rather than its master.

Few Examples of Targeted Marketing in Action

Let's go, I said, and off we went, driving up and down about thirty streets in the area for a couple of hours. We saw many homes in desperate need of repair or paint, poorly maintained lawns, and cars in the driveways and carports five years old or older, some up on jacks being fixed.

It has been said that the sales process ends when the client writes you a check

Are your flower baskets overflowing with weeds and dead flowers Do you deadhead your flowers on a regular basis Is your lawn mown on a particular day each week, and is any necessary maintenance is performed Are there weeds growing up in the cracks, and are there cigarette butts or bubble gum wrappers in visible sight Are there dead leaves scattered all over the ground

Will the respondent answer the questions

Will the respondent give the information required Respondents may be unwilling to answer because they regard the question as too personal. This is often the case for financial questions in both consumer and industrial research. Respondents may be unwilling to admit their behaviour, for example, drinking and smoking are typically underreported. Respondents may not answer when it is difficult to explain, say, reasons for doing a particular thing, e.g. 'What do you feel about mowing the lawn ' In these circumstances the projective techniques mentioned in Section 6.2.3 can be useful.

Giving Customers Authority for Your Claims

Another good approach to validating your expertise is to write a series of articles about your specialty or to contact publications and freelance writers to see if they are interested in telling your story for you. In almost every business or field of specialization, there are newsletters, journals or trade magazines that accept such articles. Once a favorable article is published about your innovative law practice, lawn repair service or language school, distribute reprints to your customers and have the original enlarged for display. Also, if you can, arrange to be interviewed on a local radio show, and have a friend photograph your appearance and display it at your business, or use it in your brochure. Newspaper articles about your business are, of course, an easy thing to display. Again, however, make sure that all material of this sort is reasonably up-to-date. People will be a lot more interested in the fact that you appeared on the Jay Leno show last month than the Merv Griffin...

Figure 93 The Four Communication Styles

Grab a pen and circle the following words for each style in the figure. These key words will help you get a quick picture of each style. In the controller quadrant, circle the word competitive. Controllers can make competition out of anything from mowing the lawn to being the first to arrive at the airport luggage carousel. This may manifest itself with one of your clients wanting to have the best department or taking a project over from you.

Positioning in the business system

Competition among organizations takes place at the product level but increasingly at the capability level. Successful marketing strategies take advantage of the organization's capabilities but recognize that no capability gives a permanent advantage. For example, Honda is known for its capability in engines which it applies in cars, lawn mowers and motorcycles. Canon has a known capability in optical imaging and scanning which it applies with great success in copiers, fax machines and cameras. Casio applies its capabilities in component miniaturization in calculators, watches, small TVs and hand-held personal computers.

If you insist on selling based on price your customers will buy because of price

Crease in price will decrease the perceived value. Many people assume that price equates to quality, which means they won't buy your products unless your price is high enough. You may remember the story about a riding lawn mower that I tried to sell several years ago (see page 34). In my initial ad, I set the price so low that people figured there must have been something wrong with it. As a result, I didn't get a single call. When I raised the price to 200, on the other hand, I sold it instantly.

Discount and Allowance Pricing

Discount Pricing And Allowance

A seasonal discount is a price discount to buyers who buy merchandise or services out of season. For example, lawn and garden equipment manufacturers will offer seasonal discounts to retailers during the autumn and winter to encourage early ordering in anticipation of the heavy spring and summer selling seasons. Hotels, motels and airlines will offer seasonal discounts in their slower selling periods. Seasonal discounts allow the seller to keep production steady during the entire year.

Industrial P ro duct s

Industrial products are those bought for further processing or for use in conducting a business. Thus the distinction between a consumer product and an industrial product is based on the purpose for which the product is purchased. If a consumer buys a lawn mower for home use, the lawn mower is a consumer product. If the same consumer buys the same lawn mower tor use in a landscaping business, the lawn mower is an industrial product.

Want an ad thats 500 more effective Then test

For an ad to be a great ad, a lot of things have to come together and click. The ad needs to be seen by the right market - a market that is ready for what the seller is offering. The medium must be the correct one. (Who's going to buy a cookbook from the back of a car magazine ) The price has to be attractive. The timing is important - few people want to buy a lawn mower in the dead of winter, to make a somewhat obvious example. There must be a need or desire for the product. The headline must grab attention and make a promise that is believable. And more.

Focus on Your Prospects Problems and Solve Them

Think of your prospects as buyers who, in turn, must please a specific kind of customer. This is true whether their customer is within their own organization (seeking new furniture for the offices or new locomotives for the trains) or outside (buying a new line of children's shoes or a new line of lawnmowers). Pleasing these ultimate customers should be the focus of everything your prospects do at a show. Your success lies not in appealing to them as a buyer but in assuring their success as a seller. Convince them that you can make them look good to their ultimate customers, and you'll turn prospects into customers, to your benefit . . . and theirs.


This is also called the 'fantasy situation'. Respondents are asked to imagine that they are products or services themselves, and to describe their feelings about being used. Examples commonly quoted are motor cars, lawnmowers or boxes of chocolates. This is intended to uncover people's attitudes toward the products whether using the lawnmower is an inconvenient chore, or an enjoyable fresh-air experience, for example. An alternative approach is to ask the individual to imagine that a particular brand is a person, and then to describe what that person would be like. When repeated for other brands in the market, this provides considerable insight into the mental images that consumers have of the various brands. 'If CK perfume were a woman, what would she be like ' 'How would she differ from Chanel if she were a woman ' The establishment of a brand personality is a vital part in marketing brands, and creates the platform from which communications strategies, in particular, can be...

Brand Strategy

Examples Sales Promotion Activities

A brand-extension (or brand-stretching) strategy is any effort to use a successful brand name to launch new or modified products in a new category. Procter & Gamble put its Fairy name on laundry powder and dishwashing detergent with effective results. Swatch spread from watches into telephones. And Honda stretched its company name to cover such different products as its cars, motorcycles, snowblowers, lawn mowers, marine engines and snowmobiles. This allows Honda to advertise that it can fit 'six Hondas in a two-car garage'.


Every company must store its goods while they wait to be sold. To ensure it can meet orders speedily, it must have stock available. A storage function is needed because production and consumption cycles rarely match. For example, a lawn mower manufacturer must produce all year long and store up its products for the heavy spring and summer buying season. The storage function overcomes differences in needed quantities and timing.

Caring For Your Lawn

Caring For Your Lawn

The Secret of A Great Lawn Without Needing a Professional You Can Do It And I Can Show You How. A Great Looking Lawn Doesn't Have To Cost Hundreds Of Dollars Or Require The Use Of A Professional Lawn Care Service. All You Need Is This Incredible Book.

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