Who owns the technology

The technology used to publish the web site is important if a company is to utilise fully the power of the Internet. Many standards such as those in Table 9.5 need to be managed in addition to the technology. The technology decision becomes more significant when a company wants to make its product catalogue available for queries or to take orders online. As these facilities are added the web site changes from an isolated system to one that must be integrated with other technologies such as the customer database, stock control and sales order processing systems. Given this integration with corporate IS, the IT department (or the company to which IT has been outsourced) will need to be involved in the development of the site and its strategy.

Table 9.5 Web site standards
Success For Affiliate Managers

Success For Affiliate Managers

Explode your Affiliate Income Today By Learning FIRST How To Become A Successful Affiliate Manager! Do you want to know everything there is to know about running a successful affiliate program that brings you money on autopilot? Then get your hands on this brand new e-book.

Get My Free Ebook


Post a comment