The technology used to publish the web site is important if a company is to utilise fully the power of the Internet. Many standards such as those in Table 9.5 need to be managed in addition to the technology. The technology decision becomes more significant when a company wants to make its product catalogue available for queries or to take orders online. As these facilities are added the web site changes from an isolated system to one that must be integrated with other technologies such as the customer database, stock control and sales order processing systems. Given this integration with corporate IS, the IT department (or the company to which IT has been outsourced) will need to be involved in the development of the site and its strategy.
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.