What is online PR

Online PR

Maximising favourable mentions of your company, brands, products or web sites on third-party web sites which are likely to be visited by your target audience.

Online reputation management

Controlling the reputation of an organisation through monitoring and controlling messages placed about the organisation.

Online PR or e-PR leverages the network effect of the Internet. Remember that Internet is a contraction of 'interconnected networks'! Mentions of a brand or site on other sites are powerful in shaping opinions and driving visitors to your site. The main element of online PR is maximising favourable mentions of an organisation, its brands, products or web sites on third-party web sites which are likely to be visited by its target audience. Furthermore, as we noted in the topic on search engine optimisation, the more links there are from other sites to your site, the higher your site will be ranked in the natural or organic listings of the search engines. Minimising unfavourable mentions through online reputation management is also an aspect of online PR.

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Local Business SEO Demystified

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