Web links

• ClickZ (www.clickz.com). An excellent collection of articles on online marketing communications. US-focused. Relevant section for this chapter: CRM strategies.

• CRM Today (www.crm2day.com). A portal with articles about the practical aspects of deploying CRM technology.

• Database Marketing Institute (www.dbmarketing.com). Useful collection of articles on best practice.

• Jim Novo (www.jimnovo.com). A site by a US consultant that has a lot of detail on techniques to profile customers online.

• Peppers and Rogers One-to-One marketing web site (www.1to1.com). A site containing a lot of information on the techniques and tools of relationship marketing.

Part 3

Was this article helpful?

0 0
Magic Affiliate Cash

Magic Affiliate Cash

It’s so much easier than you think to create unlimited wealth online. I’m going to show you exactly how in my comprehensive guide. Affiliates are making more money than ever these days easily cashing in while they are off doing other things. It’s nice to know you can bring in a massive income while you’re not even monitoring things because you will not be personally selling anything. You don’t even have to speak from the people that order from you.

Get My Free Ebook

Post a comment