Web links

• ClickZ (www.clickz.com). An excellent collection of articles on online marketing communications. US-focused. Relevant section for this chapter: CRM strategies.

• CRM Today (www.crm2day.com). A portal with articles about the practical aspects of deploying CRM technology.

• Database Marketing Institute (www.dbmarketing.com). Useful collection of articles on best practice.

• Jim Novo (www.jimnovo.com). A site by a US consultant that has a lot of detail on techniques to profile customers online.

• Peppers and Rogers One-to-One marketing web site (www.1to1.com). A site containing a lot of information on the techniques and tools of relationship marketing.

Part 3

Was this article helpful?

0 0
100 SEO Tips and More

100 SEO Tips and More

100 SEO Tips EVERY SEO Enthusiast Should Know. This Report 100 SEO Tips will help you to Utilize These Tips to Dominate The Search Engine Today.

Get My Free Ebook

Post a comment