Web links

• ClickZ (www.clickz.com). An excellent collection of articles on online marketing communications. US-focused. Relevant section for this chapter: CRM strategies.

• CRM Today (www.crm2day.com). A portal with articles about the practical aspects of deploying CRM technology.

• Database Marketing Institute (www.dbmarketing.com). Useful collection of articles on best practice.

• Jim Novo (www.jimnovo.com). A site by a US consultant that has a lot of detail on techniques to profile customers online.

• Peppers and Rogers One-to-One marketing web site (www.1to1.com). A site containing a lot of information on the techniques and tools of relationship marketing.

Part 3

SEO Basics Tips For Small Business Owners

SEO Basics Tips For Small Business Owners

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

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