Web links

• Jakob Nielsen's UseIt (www.useit.com). Detailed guidelines (alertboxes) and summaries of research into usability of web media.

• Royal National Institute for the Blind web accessibility guidelines (www.rnib.org.uk/accessibility).

• UI Access resources on web site accessibility (www.uiaccess.com/access links.html).

• Usability News (www.usabilitynews.com).

• User Interface Engineering (www.uie.com). Articles on usability which often provide a counterpoint to those of Nielsen.

• Web Design References (www.d.umn.edu/itss/support/Training/Online/webdesign). A collection from the University of Minnesota Duluth including articles and references on Accessibility, Information Architecture and Usability.

• Worldwide Web consortium web accessibility guidelines (see www.w3.org/WAI).

• Yale University Press (www.webstyleguide.com). Supporting site for Lynch, P. and Horton, S. (1999) Web Style Guide. Basic Design Principles for Creating Web Sites. Yale University Press, New Haven, CT. Provides a large amount of detail on design.

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Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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