The percentage of companies with access

In the business-to-business market, Internet access levels are higher than for business-to-consumer. The DTI International Benchmarking Study for 2004 (DTI, 2004) shows that around 95% of businesses in the majority of countries surveyed have Internet access although this figure masks lower levels of access for SMEs (small and medium-sized enterprises) and particularly micro-businesses. Understanding access for different members of the organisational buying unit amongst their customers is also important for marketers. Although the Internet seems to be used by many companies we also need to ask whether it reaches the right people in the buying unit. The answer is 'not necessarily' - access is not available to all employees. This can be an issue if marketing to particular types of staff who have shared PC access such as healthcare professionals for example.

Was this article helpful?

0 0
Business Brains

Business Brains

To Build Your Business It Is Crucial That You Have The Correct Info And Tools And Learn How To Build A Correct Business Plan! This is one area you must pay attention to… There are many areas of a business plan that you may not know about but need to know about. For instance... you may have no idea about an executive summary.

Get My Free Ebook


Post a comment