Setting SMART objectives

You have probably heard before that effective objectives and measures to assess performance are SMART. SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes.

• Specific. Is the objective sufficiently detailed to measure real-world problems and opportunities?

• Measurable. Can a quantitative or qualitative attribute be applied to create a metric?

• Actionable. Can the information be used to improve performance? If the objective doesn't change behaviour in staff to help them improve performance, there is little point in it!

• Relevant. Can the information be applied to the specific problem faced by the manager?

• Time-related. Can the information be constrained through time?

Activity 4.3

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