Selfassessment exercises

1 Which measures can companies use to assess the significance of the Internet to their organisation?

2 Why did companies only start to use the Internet widely for marketing in the 1990s, given that it had been in existence for over thirty years?

3 Distinguish between Internet marketing and e-marketing.

4 Explain what is meant by electronic commerce and electronic business. How do they relate to the marketing function?

5 What are the main differences and similarities between the Internet, intranets and extranets?

6 Summarise the differences between the Internet and traditional media using the six Is.

7 How is the Internet used to develop new markets and penetrate existing markets? What types of new products can be delivered by the Internet?

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