Selfassessment exercises

1 Draw a diagram that summarises the stages through which a company's web site may evolve.

2 What is meant by the 'Internet contribution', and what is its relevance to strategy?

3 What is the role of monitoring in the strategic planning process?

4 Summarise the main tangible and intangible business benefits of the Internet to a company.

5 What is the purpose of an Internet marketing audit? What should it involve?

6 What does a company need in order to be able to state clearly in the mission statement its strategic position relative to the Internet?

7 What are the market and product positioning opportunities offered by the Internet?

8 What are the distribution channel options for a manufacturing company?

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