1 Summarise the key elements of the macro-environment that should be scanned by an e-commerce manager.
2 Give an example of how each of the macro-environment factors may directly drive the content and services provided by a web site.
3 What actions should e-commerce managers take to safeguard consumer privacy and security?
4 Give three examples of techniques web sites can use to protect the user's privacy.
5 How do governments attempt to control the adoption of the Internet?
6 Suggest approaches to managing technological innovation.
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