Selfassessment exercises

1 Summarise the key elements of the macro-environment that should be scanned by an e-commerce manager.

2 Give an example of how each of the macro-environment factors may directly drive the content and services provided by a web site.

3 What actions should e-commerce managers take to safeguard consumer privacy and security?

4 Give three examples of techniques web sites can use to protect the user's privacy.

5 How do governments attempt to control the adoption of the Internet?

6 Suggest approaches to managing technological innovation.

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Business Brains

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