Selfassessment exercises

1 Explain the term 'prototyping' in relation to web site creation.

2 What tasks should managers undertake during initiation of a web page?

3 What is domain name registration?

4 List the factors that determine web site 'flow'.

5 Explain the structure of an HTML document and the concept of 'tags'.

6 List the options for designing web site menu options.

7 What is a hierarchical web site structure?

8 What are the factors that control the performance of a web site?

Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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