1 Why are standards necessary for controlling web site maintenance? What aspects of the site do standards seek to control?
2 Explain the difference between hits and page impressions. How are these measured?
3 Define and explain the purpose of test and live versions of a web site.
4 Why should content development be distributed through a large organisation?
5 What is the difference between online and offline metrics?
6 How can focus groups and interviews be used to assess web site effectiveness?
7 Explain how a web log file analyser works. What are its limitations?
8 Why is it useful to integrate the collection of online and offline metrics?
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