Selfassessment exercises

1 Explain the significance of the online business context with specific reference to factors that are likely to affect whether a business buys and/or sells online.

2 Assess the market potential for a construction company contemplating setting up a transactional web site aiming to develop new international markets.

3 Suggest why some organisations have highly developed transactional web sites whereas others merely use the Internet for e-mail.

4 Outline the advantages and disadvantages of buying and selling online.

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