1 Briefly explain and give examples of online promotion and offline promotion techniques.
2 Explain the different types of payment model for banner advertising.
3 Which factors are important in governing a successful online banner advertising campaign?
4 How can a company promote itself through a search engine web site?
5 Explain the value of co-branding.
6 Explain how an online loyalty scheme may work.
7 How should web sites be promoted offline?
8 What do you think the relative importance of these Internet-based advertising techniques would be for an international chemical manufacturer?
(a) Banner advertising.
(b) Reciprocal links.
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