Selfassessment exercises

1 Briefly explain and give examples of online promotion and offline promotion techniques.

2 Explain the different types of payment model for banner advertising.

3 Which factors are important in governing a successful online banner advertising campaign?

4 How can a company promote itself through a search engine web site?

5 Explain the value of co-branding.

6 Explain how an online loyalty scheme may work.

7 How should web sites be promoted offline?

8 What do you think the relative importance of these Internet-based advertising techniques would be for an international chemical manufacturer?

(a) Banner advertising.

(b) Reciprocal links.

12 SEO Myths Busted

12 SEO Myths Busted

Within this guide you will find 12 cold, bitter truths about search engine optimization myths that have been busted. This is a common myth that is fed to new website owners as a quick way to get backlinks and traffic. If youve got a new site, the best thing to do is to find a lot of related blogs and post comments, right? Wrong. Most, if not all, blogs have nofollow tags within their code. Nofollow tags will stop the page rank and SEO from one blog from going into the other.

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