Selfassessment exercises

1 Briefly explain and give examples of online promotion and offline promotion techniques.

2 Explain the different types of payment model for banner advertising.

3 Which factors are important in governing a successful online banner advertising campaign?

4 How can a company promote itself through a search engine web site?

5 Explain the value of co-branding.

6 Explain how an online loyalty scheme may work.

7 How should web sites be promoted offline?

8 What do you think the relative importance of these Internet-based advertising techniques would be for an international chemical manufacturer?

(a) Banner advertising.

(b) Reciprocal links.

Local Business SEO Demystified

Local Business SEO Demystified

This guide will finally achieve the well deserved local search engine listings your clients crave for your business weather its online or offline.

Get My Free Ebook


Post a comment