1 Why is environmental scanning necessary?
2 Summarise how each of the micro-environment factors may directly drive the content and services provided by a web site.
3 What are the main aspects of customer adoption of the Internet that managers should be aware of?
4 What are the main changes to channel structures that are facilitated through the Internet?
5 What are the different elements and different types of business model?
6 How should a marketing manager benchmark the online performance of competitors?
7 Describe two different models of online buyer behaviour.
8 How can the Internet be used to support the different stages of the buying process?
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.