1 Why is environmental scanning necessary?
2 Summarise how each of the micro-environment factors may directly drive the content and services provided by a web site.
3 What are the main aspects of customer adoption of the Internet that managers should be aware of?
4 What are the main changes to channel structures that are facilitated through the Internet?
5 What are the different elements and different types of business model?
6 How should a marketing manager benchmark the online performance of competitors?
7 Describe two different models of online buyer behaviour.
8 How can the Internet be used to support the different stages of the buying process?
Was this article helpful?
As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.