1 Why is environmental scanning necessary?
2 Summarise how each of the micro-environment factors may directly drive the content and services provided by a web site.
3 What are the main aspects of customer adoption of the Internet that managers should be aware of?
4 What are the main changes to channel structures that are facilitated through the Internet?
5 What are the different elements and different types of business model?
6 How should a marketing manager benchmark the online performance of competitors?
7 Describe two different models of online buyer behaviour.
8 How can the Internet be used to support the different stages of the buying process?
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.