Revenue models at Yahoo

Purpose

To illustrate the range of revenue generating opportunities for a company operating as an Internet pure-play.

Yahoo! (www.yahoo.com) is a well-known intermediary with local content available for many countries.

Activity

Visit the local Yahoo! site for your region, e.g. www.yahoo.co.uk, and explore the different site services which generate revenue. Reference the investor relations reports to gain an indication of the relative importance of these revenue sources.

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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