Maintenance is easy in a small company with a single person updating the web site. That person is able to ensure that the style of the whole site remains consistent. For a slightly larger site, with perhaps two people involved with updating, the problem more than doubles since communication is required to keep things consistent. For a large organisation with many different departments and offices in different countries, site maintenance becomes very difficult, and production of a quality site is only possible when there is strong control to establish a team who all follow the same standards. Sterne (2001) suggests that the essence of successful maintenance is to have clearly identified responsibilities for different aspects of updating the web site. The questions to ask are:
• Who owns the technology?
We will now consider these in more detail, reviewing the standards required to produce a good-quality web site and the different types of responsibilities involved.
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.