Review Of Internet Marketing With References

Agrawal, V., Arjona, V. and Lemmens, R. (2001) E-performance: the path to rational exuberance, McKinsey Quarterly, No 1, 31-43.

Benjamin, R. and Wigand, R. (1995) Electronic markets and virtual value-chains on the information superhighway, Sloan Management Review, Winter, 62-72.

Berryman, K., Harrington, L., Layton-Rodin, D. and Rerolle, V. (1998) Electronic commerce: three emerging strategies, McKinsey Quarterly, No. 1, 152-9.

Berthon, P., Lane, N., Pitt, L. and Watson, R. (1998) The World Wide Web as an industrial marketing communications tool: models for the identification and assessment of opportunities, Journal of Marketing Management, 14, 691-704.

Bettman, J. (1979) An Information Processing Theory of Consumer Choice. Addison-Wesley, Reading, MA.

BMRB (2001, 2004) Internet monitor, November. BMRB International, Manchester. Available online at www.bmrb.co.uk.

Booms, B. and Bitner, M. (1981) Marketing strategies and organisation structure for service firms. In J. Donelly and W. George (eds) Marketing of Services. American Marketing Association, New York.

BrandNewWorld (2004) AOL research published at www.aolbrandnewworld.co.uk.

Breitenbach, C. and van Doren, D. (1998) Value-added marketing in the digital domain: enhancing the utility of the Internet, Journal of Consumer Marketing, 15(6), 559-75.

Chaffey, D. (2001) Optimising e-marketing performance - a review of approaches and tools. In Proceedings of IBM Workshop on Business Intelligence and E-marketing. Warwick, 6 December.

Chaffey, D. (2006) Compilation of search engine keyphrase analysis tools. Page maintained at: www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Search-market-ing/Search-marketing-keyphrase-tools.

Chase, L. (1998) Essential Business Tactics for the Net. Wiley, New York.

Clemons, E. and Row, M. (2000) Behaviour is key to web retailing. Financial Times, Mastering Management Supplement, 13 November.

Consumers' Association (2001) Annual UK Internet survey, July (available online at www.which.net/surveys/intro.htm).

Deise, M., Nowikow, C., King, P. and Wright, A. (2000) Executive's Guide to E-Business. From Tactics to Strategy. Wiley, New York.

de Kare-Silver, M. (2000) EShock 2000. The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers. Macmillan, London.

DTI (2004) Business in the Information Age - International Benchmarking Study 2004. UK Department of Trade and Industry. www.ukonlineforbusiness.gov.uk.

Economist (2000) Enter the ecosystem, The Economist, 11 November.

E-consultancy (2004) Online Retail 2004, benchmarking the user experience of UK retail sites. Report, July, London. Available online from www.e-consultancy.com.

Financial Times (2005) Lending exchange bypasses high street banks. Paul J. Davies, Financial Times, 22 August.

Forrester Research (2002) Mapping customer paths across multiple sites helps site owners predict which consumers are likely to buy and when. Forrester Research Press Release, Cambridge, MA, 19 February.

Grossnickle, J. and Raskin, O. (2001) The Handbook of Online Marketing Research: Knowing your Customer Using the Net. McGraw-Hill, New York.

Hagel, J. III and Rayport, J. (1997) The new infomediaries, McKinsey Quarterly, No. 4, 54-70.

Institute of Directors (2005) Profile - Richard Duvall, Director, September, 51-5.

Kalakota, R. and Robinson, M. (2000) E-Business. Roadmap for Success. Addison-Wesley, Reading, MA.

Kothari, D., Jain, S., Khurana, A. and Saxena, A. (2001) Developing a marketing strategy for global online customer management, International Journal of Customer Relationship Management, 4(1), 53-8.

Kotler, P., Armstrong, G., Saunders, J. and Wong, V. (2001) Principles of Marketing, 3rd European edn. Financial Times/Prentice Hall, Harlow.

Lewis, H. and Lewis, R. (1997) Give your customers what they want, selling on the Net. Executive Book Summaries, 19(3), March.

McDonald, M. and Wilson, H. (2002) New Marketing: Transforming the Corporate Future. Butterworth Heinemann, Oxford.

Menteth, H., Arbuthnot, S. and Wilson, H. (2005) Multi-channel experience consistency: evidence from Lexus, Interactive Marketing, 6 (4) 317-25.

Moe, W. (2003) Buying, searching, or browsing: differentiating between online shoppers using in-store navigational clickstream. Journal of Consumer Psychology, 13 (1/2), 29.

Moe, W. and Fader, P. (2004) Dynamic conversion behavior at e-commerce sites. Management Science, 50 (3), 326-35.

MORI (2002) Technology Tracker, January. Available online at: www.mori.com/technology/ techtracker.shtml.

Murdoch, R. (2005) Speech to the American Society of Newspaper editors, 13 April. Available online at www.newscorp.com.

National Statistics (2005) National Statistics Omnibus Survey - Internet access section, May, www.statistics.gov.uk.

New Media Age (2005) Personal Lender, Dominic Dudley, 18 August.

Nunes, P., Kambil, A. and Wilson, D. (2000) The all in one market, Harvard Business Review, May-June, 2-3.

Porter, M. (1980) Competitive Strategy. Free Press, New York.

Porter, M. (2001) Strategy and the Internet, Harvard Business Review, March, 62-78.

Rayport, J. and Sviokla, J. (1996) Exploiting the virtual value-chain, McKinsey Quarterly, No. 1, 20-32.

Robinson, P., Faris, C. and Wind, Y. (1967) Industrial Buying and Creative Marketing. Allyn and Bacon, Boston.

Sarkar, M., Butler, B. and Steinfield, C. (1996) Intermediaries and cybermediaries. A continuing role for mediating players in the electronic marketplace, Journal of Computer Mediated Communication, issue 1.

Seybold, P. and Marshak, R. (2001) The Customer Revolution. Crown Business, New York.

Styler, A. (2001) Understanding buyer behaviour in the 21st century, Admap, September, 23-6.

Thomas, J. and Sullivan, U. (2005) Managing marketing communications with multichannel customers, Journal of Marketing, 69 (October), 239-51.

Timmers, P. (1999) Electronic Commerce Strategies and Models for Business-to-Business Trading. Wiley, Chichester.

Venkatraman, N. (2000) Five steps to a dot-com strategy: how to find your footing on the web, Sloan Management Review, Spring, 15-28.

Wodtke, C. (2002) Information Architecture: Blueprints for the Web. New Riders, IN.

Success For Affiliate Managers

Success For Affiliate Managers

Explode your Affiliate Income Today By Learning FIRST How To Become A Successful Affiliate Manager! Do you want to know everything there is to know about running a successful affiliate program that brings you money on autopilot? Then get your hands on this brand new e-book.

Get My Free Ebook


Responses

  • kara
    What is e marketing references?
    2 years ago

Post a comment