References

Aaker, D. and Joachimsthaler, E. (2GGG) Brand Leadership. Free Press, New York.

Agrawal, V., Arjona, V. and Lemmens, R. (2GG1) E-performance: the path to rational exuberance, McKinsey Quarterly, No. 1, 31-43.

Bazett, M., Bowden, I., Love, J., Street, R. and Wilson, H. (2GG5) Measuring multichannel effectiveness using the balanced scorecard. Interactive Marketing, 6(3) (January-March), 224-31.

Chaffey, D. (2GG7) E-Business and E-Commerce Management, 3rd edn. Financial Times/Prentice Hall, Harlow.

Chaston, I. (2GGG) E-Marketing Strategy. McGraw-Hill, Maidenhead.

Daniel, E., Wilson, H., McDonald, M. and Ward, J. (2GG1) Marketing Strategy in the Digital Age. Financial Times/Prentice Hall, Harlow.

Daniel, E., Wilson, H., Ward, J. and McDonald, M. (2GG2) Innovation @nd integration: developing an integrated e-enabled business strategy. Preliminary findings from an industry-sponsored research project for the Information Systems Research Centre and the Centre for E-marketing. Cranfield University School of Management, January.

Deise, M., Nowikow, C., King, P. and Wright, A. (2GGG) Executive's Guide to E-Business. From Tactics to Strategy. Wiley, New York.

de Kare-Silver, M. (2GGG) EShock 2000. The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers. Macmillan, London.

Der Zee, J. and De Jong, B. (1999) Alignment is not enough: integrating business and information technology management with the balanced business scorecard, Journal of Management Information Systems, 16(2), 137-57.

Dibb, S., Simkin, S., Pride, W. and Ferrell, O. (2GG1) Marketing. Concepts and Strategies, 4th European edn. Houghton Mifflin, New York.

Durlacher (2GGG) Trends in the UK new economy, Durlacher Quarterly Internet Report, November, 1-12.

E-consultancy (2GG5) Managing an E-commerce team. Integrating digital marketing into your organisation. 6G-page report. Author: Dave Chaffey. Available from www.e-consultancy.com.

Forrester Research (2GG5) Press release: Forrester research US eCommerce Forecast: online retail sales to reach $329 billion by 2G1G. Cambridge, MA, 19 September.

Friedlein, A. (2002) Maintaining and Evolving Successful Commercial Web Sites. Morgan Kaufmann, San Francisco.

Friedman, L. and Furey, T. (1999) The Channel Advantage. Butterworth Heinemann, Oxford.

Gulati, R. and Garino, J. (2000) Getting the right mix of bricks and clicks for your company, Harvard Business Review, May-June, 107-14.

Hasan, H. and Tibbits, H. (2000) Strategic management of electronic commerce: an adaptation of the balanced scorecard, Internet Research, 10(5), 439-50.

Hitwise (2005) Press release: The top UK Grocery and Alcohol websites week ending October 1st, ranked by market share of web site visits, from Hitwise.co.uk. Press release available at www.hitwise.co.uk.

Humby, C. and Hunt, T. (2003) Scoring points. How Tesco Is Winning Customer Loyalty. Kogan Page, London.

Kalakota, R. and Robinson, M. (2000) E-Business. Roadmap for Success. Addison-Wesley, Reading, MA.

Kaplan, R.S. and Norton, D.P. (1993) Putting the balanced scorecard to work, Harvard Business Review, September-October, 134-42.

Kim, E., Nam, D. and Stimpert, D. (2004) The applicability of Porter's generic strategies in the digital age: assumptions, conjectures and suggestions, Journal of Management, 30(5).

Kumar, N. (1999) Internet distribution strategies: dilemmas for the incumbent, Financial Times, Special Issue on Mastering Information Management, no 7. Electronic Commerce (www.ftmastering.com).

Levy, M. and Powell, P. (2003) Exploring SME Internet adoption: towards a contingent model, Electronic Markets, 13 (2), 173-81. www.electronicmarkets.org.

Lynch, R. (2000) Corporate Strategy. Financial Times/Prentice Hall, Harlow.

McDonald, M. (2003) Marketing Plans. How to Prepare them, how to Use them, 5th edn. Butterworth Heinemann, Oxford.

McDonald, M. and Wilson, H. (2002) New Marketing: Transforming the Corporate Future. Butterworth Heinemann, Oxford.

McFarlan, F.W. (1984) Information technology changes the way you compete, Harvard Business Review, May-June, 54-61.

Mintzberg, H. and Quinn, J.B. (1991) The Strategy Process, 2nd edn. Prentice Hall, Upper Saddle River, NJ.

Myers, J., Pickersgill, A, and Van Metre, E. (2004) Steering customers to the right channels, McKinsey Quarterly, No. 4.

New Media Age (2005) Delivering the goods, New Media Age, Article by Nic Howell, 5 May.

Parsons, A., Zeisser, M. and Waitman, R. (1996) Organizing for digital marketing, McKinsey Quarterly, No. 4, 183-92.

Picardi, R. (2000) EBusiness Speed: Six Strategies for ECommerce Intelligence. IDC Research Report. IDC, Framlington, MA.

Poon, S. and Joseph, M. (2000) A preliminary study of product nature and electronic commerce, Marketing Intelligence and Planning, 19(7), 493-9.

Porter, M. (1980) Competitive Strategy. Free Press, New York.

Porter, M. (2001) Strategy and the Internet, Harvard Business Review, March, 62-78.

Quelch, J. and Klein, L. (1996) The Internet and international marketing, Sloan Management Review, Spring, 61-75.

Revolution (2005a) E-mail marketing report, by Justin Pugsley. Revolution, September, 58-60.

Revolution (2005b) Campaign of the month, by Emma Rigby, Revolution, October, p. 69.

Smith, P.R. and Chaffey, D. (2005) EMarketing Excellence: at the Heart of EBusiness, 2nd edn. Butterworth Heinemann, Oxford.

Thomas, J. and Sullivan, U. (2005) Managing marketing communications with multichannel customers, Journal of Marketing, 69 (October), 239-51.

Tjan, A. (2001) Finally, a way to put your Internet portfolio in order, Harvard Business Review, February, 78-85.

Varianini, V. and Vaturi, D. (2000) Marketing lessons from e-failures, McKinsey Quarterly, No. 4, 86-97.

Waterman, R.H., Peters, T.J. and Phillips, J.R. (1980) Structure is not organisation, McKinsey Quarterly, Summer, 2-21.

Wikipedia (2005). Tesco, Wikipedia, the free encyclopedia. http://en.wikipedia.org/wiki/Tesco.

Success For Affiliate Managers

Success For Affiliate Managers

Explode your Affiliate Income Today By Learning FIRST How To Become A Successful Affiliate Manager! Do you want to know everything there is to know about running a successful affiliate program that brings you money on autopilot? Then get your hands on this brand new e-book.

Get My Free Ebook


Post a comment