Agrawal, V., Arjona, V. and Lemmens, R. (2001) E-performance: the path to rational exuberance, McKinsey Quarterly, No. 1, 31-43.

Armstrong, A. and Hagel, J. (1996) The real value of online communities, Harvard Business Review, May-June, 134-41.

Chaffey, D. (2004) E-permission marketing. Chartered Institute of Marketing 'What's new in marketing' e-newsletter, Issue 25. (

Cram, T. (1994) The Power of Relationship Marketing: Keeping Customers for Life. Financial Times Management, London.

Duffy, D. (1998) Customer loyalty strategies, Journal of Consumer Marketing, 15(5), 435-48.

Durlacher (1999) UK online community, Durlacher Quarterly Internet Report, Q3, 7-11, London.

Evans, M., Patterson, M. and O'Malley, L. (2000) Bridging the direct marketing-direct consumer gap: some solutions from qualitative research, Proceedings of the Academy of Marketing Annual Conference, 2000, Derby, UK.

Godin, S. (1999) Permission Marketing. Simon and Schuster, New York.

Hagel, J. (1997) Net Gain: Expanding Markets through Virtual Communities. Harvard Business School Press, Boston.

McKenna, R. (1993) Relationship Marketing: Successful Strategies for the Age of the Customer. Addison-Wesley, Reading, MA.

Moller, K. and Halinen, A. (2000) Relationship marketing theory: its roots and direction, Journal of Marketing Management, 16, 29-54.

Novo, J. (2003) Drilling Down: Turning customer data into profits with a spreadsheet. Available from

O'Malley, L. and Tynan, C. (2001) Reframing relationship marketing for consumer markets, Interactive Marketing, 2(3), 240-6.

Parker, R. (2000) Relationship Marketing on the Web. Adams Streetwise, Cincinnati, OH.

Patron, M. (2004) Case study: applying RFM segmentation to the SilverMinds catalogue, Interactive Marketing, 5(3), 269-75.

Peppers, D. and Rogers, M. (1997) Enterprise One-to-One: Tools for Building Unbreakable Customer Relationships in the Interactive Age. Piatkus, London.

Peppers, D. and Rogers, M. (1998) One-to-One Fieldbook. Doubleday, New York.

Peppers, D. and Rogers, M. (2002) One to One B2B: Customer Relationship Management Strategies for the Real Economy. Cupstone, Oxford.

Peppers, D., Rogers, M. and Dorf, B. (1999) Is your company ready for one-to-one marketing? Harvard Business Review, January-February, 3-12.

Raphel, M. (1997) How a San Francisco movie complex breaks attendance records with database marketing, Direct Marketing, 59(11), 52-5.

Reichheld, F.F. (1996) The Loyalty Effect. Harvard Business School Press, Boston.

Reichheld, F. and Schefter, P. (2000) E-loyalty, your secret weapon, Harvard Business Review, July-August, 105-13.

Rigby, D., Bavega, S., Rastoi, S., Zook, C. and Hancock, S. (2000) The value of customer loyalty and how you can capture it. Bain and Company/Mainspring Whitepaper, 17 March. Published at

Rosenfield, J.R. (1998) The future of database marketing, Direct Marketing, 60(10), 28-31.

Sargeant, A. and West, D. (2001) Direct and Interactive Marketing. Oxford University Press, Oxford.

Sharma, A., and Sheth, J. (2004) Web-based marketing: the coming revolution in marketing thought and strategy, Journal of Business Research, 57(7), 696-702.

Shaw, R. (1996) How to transform marketing through IT, Management Today, Special Report.

Smith, P.R. and Chaffey, D. (2005) E-Marketing Excellence: at the Heart of Business, 2nd edn. Butterworth Heinemann, Oxford.

Sterne, J. (1999) World Wide Web Marketing, 2nd edn. Wiley, New York.

Stone, M., Abbott, J. and Buttle, F. (2001) Integrating customer data into CRM strategy. In B. Foss and M. Stone (eds) Successful Customer Relationship Marketing. Wiley, Chichester.

van Duyne, D., Landay, J. and Hong, J. (2003). The Design of Sites. Patterns, Principles, and Processes for Crafting a Customer-centered Web Experience. Addison-Wesley, Reading, MA.

Wolfe, D.B. (1998) Developmental relationship marketing: connecting messages with mind, an empathetic marketing system, Journal of Consumer Marketing, 15(5), 449-67.

Quick And Easy Ways To Boost Your Network Marketing Cash Flow

Quick And Easy Ways To Boost Your Network Marketing Cash Flow

Learn How To Avoid This Horrible Network Marketing Pitfall By Learning From The Mistakes Of Failures And Make Sure It Never Happens To YOU! Most Network Marketers Spend Themselves Into The Poor House Because They Do Not Understand How To Manage Their Cash Flow! Grab An E-book That Will Teach You How To Boost Your Cash Flow For Any Network Marketing Business!

Get My Free Ebook

Post a comment