Questions

1 By referring to the case study, Amazon's web site for your country and your experience of Amazon offline communications evaluate how well Amazon communicates their core proposition and promotional offers.

2 Using the case study, characterise Amazon's approach to marketing communications.

3 Explain what distinguishes Amazon in its uses of technology for competitive advantage.

4 How does the Amazon 'culture of metrics' differ from that in other organisations from your experience.

Was this article helpful?

0 0
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook


Post a comment