1 By referring to the case study, Amazon's web site for your country and your experience of Amazon offline communications evaluate how well Amazon communicates their core proposition and promotional offers.

2 Using the case study, characterise Amazon's approach to marketing communications.

3 Explain what distinguishes Amazon in its uses of technology for competitive advantage.

4 How does the Amazon 'culture of metrics' differ from that in other organisations from your experience.

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Online Survey Champion

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