1 By referring to the case study, Amazon's web site for your country and your experience of Amazon offline communications evaluate how well Amazon communicates their core proposition and promotional offers.
2 Using the case study, characterise Amazon's approach to marketing communications.
3 Explain what distinguishes Amazon in its uses of technology for competitive advantage.
4 How does the Amazon 'culture of metrics' differ from that in other organisations from your experience.
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There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.