> Product 217
> Price 231
> Place 237
> Promotion 243
> People, process and physical evidence 245
The re-launched Napster changes the music marketing mix 248
Key questions for marketing managers related to this chapter are:
• How are the elements of the marketing mix varied online?
• What are the implications of the Internet for brand development?
• Can the product component of the mix be varied online?
• How are companies developing online pricing strategies?
• Does 'place' have relevance online?
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