Questions for marketers

Key questions for marketing managers related to this chapter are:

• How are businesses using Internet technologies?

• How is the traditional sales process changed online?

• What are the applications for B2B e-commerce in our business?

• Who are our trading partners?

• What is the role of digital marketing strategies in B2B organisations?

• What is the impact of Internet technologies in B2B markets?

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Salehoo Secrets and Tips

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