Questions for marketers

Key questions for marketing managers related to this chapter are:

• How are businesses using Internet technologies?

• How is the traditional sales process changed online?

• What are the applications for B2B e-commerce in our business?

• Who are our trading partners?

• What is the role of digital marketing strategies in B2B organisations?

• What is the impact of Internet technologies in B2B markets?

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Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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