Questions for marketers

Key questions for marketing managers related to this chapter are:

• How are businesses using Internet technologies?

• How is the traditional sales process changed online?

• What are the applications for B2B e-commerce in our business?

• Who are our trading partners?

• What is the role of digital marketing strategies in B2B organisations?

• What is the impact of Internet technologies in B2B markets?

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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