Questions for marketers

Key questions for marketing managers related to this chapter are:

• Which activities are involved in building a new site or updating an existing site?

• What are the key factors of online service quality and site design that will encourage repeat visitors?

• Which techniques can I use to determine visitors' requirements?

• Which forms of buyer behaviour do consumers exhibit online?

• What are the accepted standards of site design needed for an effective site?

Business Brains

Business Brains

To Build Your Business It Is Crucial That You Have The Correct Info And Tools And Learn How To Build A Correct Business Plan! This is one area you must pay attention to… There are many areas of a business plan that you may not know about but need to know about. For instance... you may have no idea about an executive summary.

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