Questions for marketers

Key questions for marketing managers related to this chapter are:

• Which activities are involved in building a new site or updating an existing site?

• What are the key factors of online service quality and site design that will encourage repeat visitors?

• Which techniques can I use to determine visitors' requirements?

• Which forms of buyer behaviour do consumers exhibit online?

• What are the accepted standards of site design needed for an effective site?

Passive Income Blueprint

Passive Income Blueprint

Passive income is a source of revenue you ideally create only once, to bring in fresh batches of income over and over, all on its own.

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